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Why My Marketing Efforts Failed In 2019 And What I Can Do Different

Not happy with the way 2019 ended? You gained 20 pounds instead of losing them. I out savings account went in the opposite direction you wanted it to as well. You finally bought that book you wanted to read but you never opened it and that trip to that place you’ve always wanted to go to? Well if there’s always next year. Why do we keep failing and how can we make 2020 different? The same questions and answers can [...]

linkedin cosmetic advertising tips

Selling Cosmetics & Clothes On LinkedIn?

LinkedIn is well known as the top social media site for connecting with professionals, especially in fields like real estate, insurance, finance, healthcare and so forth. It’s a site where people literally upload their experience and skillset and wait for others to contact them based on those details. You can connect with people in your field or even others and learn more about products and services that can benefit you and so forth. It’s a great platform to use [...]

Here is a Sneak Peek at Black Friday Marketing

Make The Most Of The Boost In Sales On The Year's Biggest Retail Weekend: Whether you own your own retail business or have customers who do, the weekend of Thanksgiving is a make or break weekend. Black Friday & Cyber Monday give you an opportunity to give your sales numbers a strong boost before the end of the year. For some industries and businesses, this weekend can represent anywhere from 10%-40% of their annual revenue. That’s how important this period [...]

8 B2B Marketing Tips You Need To Follow

B2B marketing might be the hardest avenue because the costs are higher, and the returns are lower. No agency in the world can promise results in B2B because it’s so complicated. Businesses only buy based on need and your campaign goal is to either establish your brand so that they are familiar with you or to be found where they look when they do need your services or products. If you want to market the right way, follow these [...]

End 2019 Strong With A New Kind Of Marketing: Search ‘N Deploy!

For nearly two decades, the only way to generate traffic from people who are actively searching for products and services was to either rank organically with SEO or to pay Google AdWords. SEO takes time and AdWords takes a lot of money. As a business owner you dealt with this because Google offers some of the highest conversion rates in the industry. However, with more competition than ever, the cost for AdWords and the time needed for SEO has [...]

Ecommerce Startup? Follow These Steps!

The important thing to remember when it comes to ecommerce businesses is that you have to do things the right way. It doesn’t matter who you are, you cannot make a mistake right out of the gate that costs you thousands of dollars. You have to put a strategy together and allow your business to grow the right way. Here’s the best way to get started: Do not pay thousands for a site: You cannot pay thousands of dollars [...]

Ads In The Middle Of The Night? Why Not?

Do not send ads and emails at night and on weekends. It’s going to be a waste of time and money. You’ve heard it for years and you’ve listened to it and followed the rules of marketing. However, now is the time to challenge some of those rules, especially if it can lead to more conversions for you. The idea is to display ads to a consumer a number of times but also at the times they are most [...]

How To Reduce Your Marketing Budget And Not Lose Quality Leads

One of the first things companies look to do over the summer or slow months is to reduce their marketing budget. Sales will be down regardless of your efforts to keep them up, so the only solution is to cut back on what you are spending including employee hours, marketing and so forth. This is standard for a lot of businesses but there’s always a trick to reducing costs while still getting quality. For example, if you reduce the [...]

Am I Marketing To The Right Audience?

Who sees your ads? If you are marketing via email, social media, display or something else, you actually have the opportunity to select your audience. If you properly target an audience for a campaign, that campaign will see a higher number of engagements. If you poorly select your audience, the campaign, despite good creative and content, will struggle. These platforms are very popular because of their targeting opportunities. Rather than randomly sending your ads out, you can select who [...]

How Does Email Marketing Work?

You’ve probably been called, been sent content or found information about email marketing. The idea seems simple enough, you send out a letter to someone and they read it, click on the links and visit your site. That’s the simple way of putting it but you have to go deeper into the process of a campaign and how it can benefit your business. Targeting Who needs to receive your content? This is the most important question you have to answer. If [...]