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5 Marketing Mistakes Businesses Will Make As They Reopen

As American begins to reopen, businesses are sure to rush to reach consumers and offer them incentives to come back. Some will have a wide variety of promotions they will want to offer and others will only need to flip a switch and hundreds of people will be ready to come in for the services and products they haven’t been able to have in months. Depending on your situation, you need to handle your marketing carefully, especially if you [...]

Are Social Media Followers Valuable?

Then, things began to change and not for the better when it came to social media marketing. These companies saw fewer and fewer followers being reached organically until now 100,000 followers means you see fewer than 5% of them being reached by your content. Now, you have to actually pay social media sites like Facebook, LinkedIn, Instagram and Twitter to reach your own followers. Think about that one more time to ensure you get that, these people have gone [...]

Political Marketing, Starting At The Beginning For 2020

2020 will be one of the most contested years of elections in recent memory. The last four years have been very confrontational in the political world and politicians gearing up for the 2020 election are looking for new strategies to reach voters who could swing the vote one way or another. Races for all tiers of political power are tighter than ever before, including the presidential race. Politicians are limited on how they can advertise on social media platforms [...]

marketing during corona virus

Marketing During The Coronavirus

The world has had to quickly adjust to the news about the corona virus. It has impacted governments, families, schools and especially, small businesses. However, there are things you can be doing in marketing that may not get the phone ringing right now, but it could lead to business once things get back to normal. These services are examples of things you should NOT shutdown if possible: SEO: In order to acquire top page rankings on Google, you need time. [...]

data marketing

Data Marketing Facts and Opportunities

You’ve been trying to get the facts about data marketing because your competitors are having a great deal of success with it. How does it work? How much does it cost? How can you utilize it? What is the potential ROI that it offers? With so many questions and chances for confusion, it’s important that we start with the basics about using a database and how it can benefit your company in the short-term as well as the long-term. [...]

monthly seo

How A 1-Month SEO Package Can Help You

You’ve heard it over and over again that SEO is a marathon, not a sprint. You cannot get results in one month and it can take several months or years to get top page rankings. That’s 100% true but it doesn’t tell the entire story about search engine optimization. There are actually things that can be done in a single month that would greatly benefit your company and allow you to have a stronger presence on Google and other [...]

Using Email Marketing To Reach A New Audience

Unless someone has a direct need for something, the first part of marketing needs to be branding. Introducing your brand to a new audience is important for any business and it increases your chances of them buying from you if and when they need or want your services. Need proof? Walk around your local grocery store and look at what people are buying. Often, the soda aisle is the best example of this. As people walk down the soda [...]

Why My Marketing Efforts Failed In 2019 And What I Can Do Different

Not happy with the way 2019 ended? You gained 20 pounds instead of losing them. I out savings account went in the opposite direction you wanted it to as well. You finally bought that book you wanted to read but you never opened it and that trip to that place you’ve always wanted to go to? Well if there’s always next year. Why do we keep failing and how can we make 2020 different? The same questions and answers can [...]

linkedin cosmetic advertising tips

Selling Cosmetics & Clothes On LinkedIn?

LinkedIn is well known as the top social media site for connecting with professionals, especially in fields like real estate, insurance, finance, healthcare and so forth. It’s a site where people literally upload their experience and skillset and wait for others to contact them based on those details. You can connect with people in your field or even others and learn more about products and services that can benefit you and so forth. It’s a great platform to use [...]

Here is a Sneak Peek at Black Friday Marketing

Make The Most Of The Boost In Sales On The Year's Biggest Retail Weekend: Whether you own your own retail business or have customers who do, the weekend of Thanksgiving is a make or break weekend. Black Friday & Cyber Monday give you an opportunity to give your sales numbers a strong boost before the end of the year. For some industries and businesses, this weekend can represent anywhere from 10%-40% of their annual revenue. That’s how important this period [...]