Tag - email marketing

Retail Marketing Tips: Content Creation

Of all the businesses that benefit from weekends and especially holiday weekends, no industry is impacted more than retail. Consumers wait as long as possible for an upcoming holiday weekend to purchase something because they know that the products they want will be available at a fraction of the price they would have to pay at any other time. It doesn’t matter if you want sheets for your bed, home décor or furniture, a new television, appliances or something [...]

Marketing Tips For Businesses Impacted By Travel

Traveling is now easier, and in some cases, more affordable than ever. Anyone can plan an entire vacation via their phone including booking hotels and plane tickets, renting a car or getting a lift to somewhere, planning which sites to see and restaurants to eat at and so much more. The issue isn’t with the person planning the trip, it’s with the business that is trying to get the attention of the traveler. How do you get your tourist attraction, [...]

How To Measure Your Email Marketing ROI

Email marketing is a cost-effective way to drive in traffic and introduce your brand to a new audience. You can target recipients based on hundreds of attributes including their age, gender, location, personal interests, credit score, shopping habits, job title, if they have children, if they are married, political affiliation and so much more. There’s no denying the benefits it can bring your marketing campaign. However, one of the issues that comes up for businesses is how to measure it’s [...]

The Right Way To Do Data Marketing

Whether you’re new to data marketing or you’ve been doing it for years, it’s always good to know the basics. Data marketing is different than other forms because you are not randomly sending ads out to people and hoping for a response. You are targeting individuals based on specific criteria. This criteria can include a person’s age, their gender, where they live, their income, if they own or buy their car or home, their political and personal interests and [...]

Branding; The Backbone Of Marketing

Whenever branding comes up, business owners and managers begin to roll their eyes. Branding is boring. It costs money and doesn’t have any proven ROI. You cannot track its significance, you cannot tell whether it helped or not. How do you know if someone bought something from you because they heard of your brand five months ago? How do you know if your clicks were higher on your social media campaign or your emails get more opens because consumers [...]

How Does Email Marketing Work?

You’ve probably been called, been sent content or found information about email marketing. The idea seems simple enough, you send out a letter to someone and they read it, click on the links and visit your site. That’s the simple way of putting it but you have to go deeper into the process of a campaign and how it can benefit your business. Targeting Who needs to receive your content? This is the most important question you have to answer. If [...]

5 Call To Actions That Work Great For Retail

Consumers love to be educated. Advertising is a chance to educate the consumer in a very short period of time. The good news, most consumers do not want to spend a lot of time researching. They want instant gratification, they want to see an ad for a sale, click on the ad and get a great deal and then tell everyone about their purchase and how much they saved. Your job as a business is to educate the consumer as [...]

The Best Call To Actions For The Automotive Industry

Whether it’s email marketing, ads on social media or display, pay per click ads or something else, every ad that’s ran needs to have a strong call to action. Most people think that a CTA isn’t important, that it doesn’t make a difference. Studies have proven that viewers of ads will respond more often to ads with a strong CTA than they will to ads that do not have one. If you are planning on sending out an email campaign [...]

Improving Your Marketing Strategy For 2019

It’s a new year so it’s time to start over. That means getting rid of everything and having a fresh start, right? Not exactly. Just because you didn’t see the results you wanted from 2018 doesn’t mean it’s time to give up and start over. One of the biggest mistake’s companies make with their marketing is that they ignore the information for unsuccessful campaigns. For example, if you are an author and wanted to promote your book over Black Friday [...]

9 Automotive Marketing Strategies For 2019

The year has ended, sales are in and now you are counting the results. However, for the automotive industry there is no time to rest. Consumers are looking for new options to lease and buy, they want to find deals on last year’s models and more. You have to make sure that you are hitting the right consumers on the right platforms and encouraging them to visit your dealership to view your selection. Your 2019 marketing campaign starts now, and [...]