How A 1-Month SEO Package Can Help You
You’ve heard it over and over again that SEO is a marathon, not a sprint. You cannot get results in one month and it can take several months or years to get top page rankings. That’s 100% true but it doesn’t tell the entire story about search engine optimization. There are actually things that can be done in a single month that would greatly benefit your company and allow you to have a stronger presence on Google and other search engines. Before we get into that, it’s important to understand the true value of this service in digital marketing and how it works.
Whenever you invest money in a website, you need to do search engine optimization of some kind. Even if you sell t-shirts online and the chances of someone typing in a keyword that will help them find you are minimal, you still need to invest in a branding campaign. Why is this important? Consumers are very careful who they give their money to, especially online because they are giving you more than just their money, they are giving you their personal information. Before making a purchase, many consumers will go to Google to check out the company they are potentially going to buy from. If they like what they see, then they will buy from you. If not, either because of negative comments or because of a lack of information, you will never get them to buy from you, even if you are offering your products and services at a lower price than the competition.
A plumber in Boca Raton will need to do months and years of SEO to be ranked at the top of page one for a keyword in that field. However, getting the business listings setup, register with other sites, come up in maps of local searches and brand the company name, you only need a month of work to be done. So, there are advantages to doing a one-month campaign, but you also need to set realistic expectations as far as what you will generate from it.
So, what’s the answer? If you are in a field like legal, medical or something that is very competitive and page one will take years of work to accomplish, you may want to focus on a one-month SEO campaign and then shift your focus over to paid advertising to generate fast traffic and potential sales. There’s a strategy for every business and it starts with understanding how each service can benefit you.