Tag - Social Media

The Right Way To Do Data Marketing

Whether you’re new to data marketing or you’ve been doing it for years, it’s always good to know the basics. Data marketing is different than other forms because you are not randomly sending ads out to people and hoping for a response. You are targeting individuals based on specific criteria. This criteria can include a person’s age, their gender, where they live, their income, if they own or buy their car or home, their political and personal interests and [...]

Am I Marketing To The Right Audience?

Who sees your ads? If you are marketing via email, social media, display or something else, you actually have the opportunity to select your audience. If you properly target an audience for a campaign, that campaign will see a higher number of engagements. If you poorly select your audience, the campaign, despite good creative and content, will struggle. These platforms are very popular because of their targeting opportunities. Rather than randomly sending your ads out, you can select who [...]

Staying Connected With Your Consumers

The holiday shopping season has concluded and for many businesses, sales numbers are about to decline. There’s little you can do to stop it as most consumers are done shopping for your products in high volumes and are now going to be buying based on need rather than promotion. It’s a time when most businesses scale back their marketing budget because they know that consumers will have less motivation to buy but should you stop your marketing completely? One of [...]

Advertising Vs. Marketing

The majority of business owners do not know the difference between marketing and advertising. That’s a problem because it leads to unrealistic expectations, mistakes in strategy and rushing to get results. Understanding the difference, how they both can help your business and how to utilize them can go a long way in building a successful business that generates sales and develops long-lasting relationships with customers. Marketing Marketing is the focus on building a brand, a presence, introducing your business to consumers. [...]

Marketing An App

There are millions of apps created each year. Aspiring entrepreneurs are trying to take their idea to the next level and see if it can become popular. There are apps for gaming, tracking fitness results, tracking what you eat, keeping up to date on your favorite sports teams, monitoring finances and stocks, playing games, watching videos and more. Apps have become the new website, meaning companies invest thousands of dollars into them and then forget to utilize app marketing [...]

How To Trim The Fat On Your Marketing

It didn’t work, I didn’t see any sales, it’s a waste of time and money. This is what you hear from small business owners when they talk about marketing efforts in the past. The reason we do not know whether a campaign worked or not is because of poor tracking and data. If you want to know the success or lack of success for a campaign, you have to make sure you have reliable data and know what’s going [...]

5 Marketing Trends To Watch For In 2018

It’s amazing how quickly 2017 has flown by and we are already looking into marketing trends for 2018. There will be a lot of talk about new technology, new sites to check out and other trends. However, the real traffic will be found on familiar platforms, using new tools to maximize opportunity. As you re-evaluate what worked and what didn’t, it’s time to put together a new strategy that will get results. While many of these trends are not new, [...]

Marketing Tips For LinkedIn

Linked marketing is a little different than other social media platforms because it mainly focuses on B2B. The thing you have to remember about marketing is there are two main focuses; branding and targeting. You put your brand out there for everyone to see so they become familiar with it and you target the right audience so that they see your ads. If you need to do B2B then this is the best social media platform to use because [...]

Which Social Media Platform Is The Most Valuable

You know your business needs to be on social media but you aren’t sure which platform would be the most valuable for you. For starters, you need to be on all of them. Even if you never get a single lead from one of them, they are free, get ranked well on Google and other search engines and help with branding. Not A Simple Answer The problem with asking which social media platform is best for you is that there really [...]

How To Market My Business On A Budget

Trying to figure out how to do some marketing on a budget is one of the biggest challenges small business owners face. You understand that you have to spend money. However, you do not have money to waste so whatever you do put your budget behind, needs to produce. It doesn’t matter if it’s social media, SEO, Google Adwords, email marketing or anything else, if you want to see results you have to spend money. Figuring out which areas [...]