Tag - Social Media

Are Social Media Followers Valuable?

Then, things began to change and not for the better when it came to social media marketing. These companies saw fewer and fewer followers being reached organically until now 100,000 followers means you see fewer than 5% of them being reached by your content. Now, you have to actually pay social media sites like Facebook, LinkedIn, Instagram and Twitter to reach your own followers. Think about that one more time to ensure you get that, these people have gone [...]

Political Marketing, Starting At The Beginning For 2020

2020 will be one of the most contested years of elections in recent memory. The last four years have been very confrontational in the political world and politicians gearing up for the 2020 election are looking for new strategies to reach voters who could swing the vote one way or another. Races for all tiers of political power are tighter than ever before, including the presidential race. Politicians are limited on how they can advertise on social media platforms [...]

Fastest and Most Affordable Ways To Hit 1 Million Consumers

We live in a world of instant gratification and we want what we want, right now. The same comes to marketing and even though your marketing team told you that you need to buy your audience months before you even run a major sale, you didn’t listen. You have ever excuse for why you waited but the fact is that it’s time to do something, anything that will drive traffic to your site. Whether you need to hit an audience [...]

Start Writing Articles On LinkedIn

If you are your own brand and you are trying to connect with people, especially in the B2B realm, then LinkedIn is the place for you to be. You can connect with people in your industry as well as people who are in the field you want to target. For example, if you are in marketing but you offer services designed for health insurance agents, you can connect and market to agents all around the country from your profile. [...]

Retail Marketing Tips: Content Creation

Of all the businesses that benefit from weekends and especially holiday weekends, no industry is impacted more than retail. Consumers wait as long as possible for an upcoming holiday weekend to purchase something because they know that the products they want will be available at a fraction of the price they would have to pay at any other time. It doesn’t matter if you want sheets for your bed, home décor or furniture, a new television, appliances or something [...]

Marketing Tips For Businesses Impacted By Travel

Traveling is now easier, and in some cases, more affordable than ever. Anyone can plan an entire vacation via their phone including booking hotels and plane tickets, renting a car or getting a lift to somewhere, planning which sites to see and restaurants to eat at and so much more. The issue isn’t with the person planning the trip, it’s with the business that is trying to get the attention of the traveler. How do you get your tourist attraction, [...]

The Right Way To Do Data Marketing

Whether you’re new to data marketing or you’ve been doing it for years, it’s always good to know the basics. Data marketing is different than other forms because you are not randomly sending ads out to people and hoping for a response. You are targeting individuals based on specific criteria. This criteria can include a person’s age, their gender, where they live, their income, if they own or buy their car or home, their political and personal interests and [...]

Am I Marketing To The Right Audience?

Who sees your ads? If you are marketing via email, social media, display or something else, you actually have the opportunity to select your audience. If you properly target an audience for a campaign, that campaign will see a higher number of engagements. If you poorly select your audience, the campaign, despite good creative and content, will struggle. These platforms are very popular because of their targeting opportunities. Rather than randomly sending your ads out, you can select who [...]

Staying Connected With Your Consumers

The holiday shopping season has concluded and for many businesses, sales numbers are about to decline. There’s little you can do to stop it as most consumers are done shopping for your products in high volumes and are now going to be buying based on need rather than promotion. It’s a time when most businesses scale back their marketing budget because they know that consumers will have less motivation to buy but should you stop your marketing completely? One of [...]

Advertising Vs. Marketing

The majority of business owners do not know the difference between marketing and advertising. That’s a problem because it leads to unrealistic expectations, mistakes in strategy and rushing to get results. Understanding the difference, how they both can help your business and how to utilize them can go a long way in building a successful business that generates sales and develops long-lasting relationships with customers. Marketing Marketing is the focus on building a brand, a presence, introducing your business to consumers. [...]