Tag - marketing

Call To Actions For Holiday Sales

It doesn’t matter the holiday, consumers are always looking for great deals. Whether it’s televisions, mattresses, cars, vacation packages or something else, it’s important that you use a good call to action to get people interested in your holiday promotion. The first question most businesses ask is if a call to action will really make that much of a difference in their marketing efforts? The answer is yes, but it also requires realistic expectations. The idea of a CTA is [...]

Adding Data To Your Marketing

What type of marketing have you done in the past 12 months? Are you spending time on Google, social media, running ads via email or YouTube? Who is receiving your ads and are they responding? The problem most businesses run into with their marketing is that they do not invest enough time and money into making sure it produces quality results. For example, you run a single Facebook ad and get some traffic but no sales. Why do you think [...]

Transitioning Your Marketing Strategies To The New Year

Over the past few months, you have spent money, designed ads and ran promotions on television and radio, local newspapers and magazines and on social media sites. You’ve sent out emails and ran ads on thousands of websites. So now what? Consumers are done spending money, they are done with shopping for anything besides food and a few things they will want for the new year. So, what are your marketing goals now? It’s 2019 and you have to start [...]

The 3 Stages Of Marketing Every Business Needs To Follow

If you’re a marketing firm, the idea is to help build a business up the right way, establishing an online presence and reaching the right audience. If you’re a business owner, the idea is to get sales in. You don’t care how it happens, you want the phone ringing, clicks to the site and sales coming in. That’s understandable, but you have to understand that a process needs to be followed for a successful campaign to take place. Even [...]

8 Marketing Mistakes Your Company Is Making Right Now

No one is perfect but every day we strive to improve. Businesses are the same way as they try to find ways of improving, reaching more customers, saving money, being more efficient or offering the next great thing that people will love. When it comes to marketing, whether it’s social media marketing, SEO, email or something else, there are dozens of ways that you can do things, but the truth is, you have to be sure that you are [...]

Advertising Vs. Marketing

The majority of business owners do not know the difference between marketing and advertising. That’s a problem because it leads to unrealistic expectations, mistakes in strategy and rushing to get results. Understanding the difference, how they both can help your business and how to utilize them can go a long way in building a successful business that generates sales and develops long-lasting relationships with customers. Marketing Marketing is the focus on building a brand, a presence, introducing your business to consumers. [...]

Stop Trying To Sell, Start Trying To Educate

It’s easier than ever to reach an audience. You can reach them on social media, by blogging, by using display ads, with email marketing and other options. However, the challenge is to get their attention and keep it. You can have a great ad with great placement and still not get the click just because the person isn’t interested in buying something right now or they are distracted by something else. One of the biggest mistakes small businesses make is [...]

5 Ways To Improve Conversion Rates

The average conversion rate can be anywhere from 2% to 5%. There are several things that go into having a higher conversion rate and the better the results, the better your ROI. Very rarely can you launch a single campaign and see great results. The businesses that see the best results have spent months or years finetuning their efforts, improving on ad placement, promotional content and more until they see their numbers go up. While every campaign is different, here [...]

Don’t Be Shy About Your Marketing

We’ve all seen a bad commercial. The images stink, the acting looks bad and it’s annoying to the eyes and especially the ears. The worst part is that those commercials are shown over and over again. Why do these companies show this stuff to us? Because they know that even though their commercial is bad, it’s going to leave an impression with you and you will remember it more than something that is good. That doesn’t mean you should do [...]

Start Asking Your Customers For Reviews

You ask a lot from your customers. You want their time, their money and for them to return minutes, days, weeks, months and years later with more. Asking for even more may seem risky but the truth is you need their help. Reviews are becoming so important that companies are offering discounts, free products and other perks just to get them. Why Are Reviews So Important? There are two reasons why reviews or comments are so important. The first is because [...]