All You Need to Know About B2B Data Enrichment ServicesDigDev Direct
Ever wondered if it was possible to get more personal information about your email leads than just their email?
As among the Top 10 Fort Lauderdale Digital Marketing Agencies, we make it easy to find out more about the roles played by the people on your email list so that you can create highly targeted, personalized emails that are more compelling to your readers.
What Is B2B Data Enrichment?
B2B data enrichment is the practice of getting to know more about the roles that the people on your email list play, so you can better serve their needs.
This might include finding out information such as:
- Personal info like gender, age, income, education, and job experience.
- Where they are located.
- What role they perform in the company.
- Whether they prefer email, texts, or phone calls.
- Data about the company they work for, like number of employees.
- Specific needs, goals, or pain points.
What Are Some Examples of B2B Data Enrichment?
There are many benefits of access to this kind of specific information about your potential customers.
First, you gain increased data accuracy. Mistyped emails, misspelled names, and other details that can crush your connection before you even get started can easily be eliminated.
Second, you can better tag the people on your list to make sure they don’t receive emails that are irrelevant to them. No more sending emails regarding management to people on the sales team or who work at the front desk.
Next, you can increase your ability to serve the needs of the people who open your emails by connecting them with valuable resources and information that will strengthen the “know, like, trust” factor.
When you make their lives easier and demonstrate your status as an expert, you increase the chance that they will open your next email and be more inclined to opt-in to your next offer.
Finally, your conversions (the number of people who go from being email recipients to clients) will increase, providing you with a greater return on your investment.
Are You Ready to Connect With the Right Data Enrichment Tools for You?
If you’re ready to take your email list to the next level with powerful data enrichment services, reach out to us today to find out how to get started.