Marketing During The CoronavirusJames Cox
The world has had to quickly adjust to the news about the corona virus. It has impacted governments, families, schools and especially, small businesses. However, there are things you can be doing in marketing that may not get the phone ringing right now, but it could lead to business once things get back to normal. These services are examples of things you should NOT shutdown if possible:
- SEO: In order to acquire top page rankings on Google, you need time. Google will not rank a business on page one overnight and depending on your industry and competition, it can take months or years to get to the top page. However, if everyone is closing up their marketing efforts and you can afford to keep or start your SEO, you could see a jump in rankings and be in a better position once businesses open back up.
- Social Media: If you have more than 5,000 followers on platforms like Facebook, Instagram, LinkedIn or Twitter, you need to continue to post. Even if you do not want to boost, you need to keep your accounts active so that followers know what’s going on.
- Email Marketing: It’s never a bad idea to send out an email campaign to people right now, even if they’ve never heard of your business, letting know about your plans for the coronavirus, if you are open and what availability you are offering.
- Search ‘N Deploy: Because this service only responds to the active searches people are making, you are ensured that any traffic generated are coming from people looking for the services or products you offer.
Keep one thing in mind, if you are open for business right now, you want to broadcast it because your competitors may not be open. Businesses that should broadcast if they are still open include:
- Physical Therapy
- Schools that offer online programs
Again, working with a marketing company that’s not only understanding of these difficult times but knows how to best market your business during and after these challenges are resolved is the key to short and long-term success.