Trying to figure out how to do some marketing on a budget is one of the biggest challenges small business owners face. You understand that you have to spend money. However, you do not have money to waste so whatever you do put your budget behind, needs to produce. It doesn’t matter if it’s social media, SEO, Google Adwords, email marketing or anything else, if you want to see results you have to spend money. Figuring out which areas [...]
Calm down! There’s plenty of time to improve your marketing strategy and you do not need to panic. Summer is a slow time for a lot of businesses and just because you are not seeing the numbers you hoped for, doesn’t mean your plans didn’t work. It’s not time to throw them out the door, it’s time to review them and see where you can make improvements. It takes 2-3 months to get an idea of what’s working so [...]
It’s hard to get ahead of the competition these days, even with email marketing. You spend years and great amounts of money building your own lists. You have giveaways, events, boost promotions and do everything you can just to collect these addresses. The reason all that effort goes into building your own list is because it allows you the ability to keep those consumers updated on new promotions and hopefully increase sales. Unfortunately, that’s what everyone else is doing [...]
Your business needs to make sales. That’s not up for debate. However, what is up for debate is how it can generate the most sales without breaking the bank. There are several services available to increase traffic and sales online. Finding which ones will work best for you, how much of a budget you can put into those services and being patient while they grow are the keys to generating real revenue. It all starts with knowing what a [...]
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