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Political Marketing, Starting At The Beginning For 2020

2020 will be one of the most contested years of elections in recent memory. The last four years have been very confrontational in the political world and politicians gearing up for the 2020 election are looking for new strategies to reach voters who could swing the vote one way or another. Races for all tiers of political power are tighter than ever before, including the presidential race. Politicians are limited on how they can advertise on social media platforms [...]

Reopening With A New, Proven Marketing Strategy

As businesses begin to reopen, there will be plenty of eagerness to see consumers flood back in. Some businesses like dentistry, cosmetic treatment, gyms and restaurants, may see an immediate surge in consumer interaction. However, there are others that may take a bit more time as people are just starting to get back to work, but do not yet have the funds to buy new services and products, especially if they are not for immediate need. So, even though [...]

Stop Looking For One-Size-Fits-All Marketing Employees

Businesses constantly post ads online for in-house employees who can handle various areas of marketing. You want someone who can manage your website and social media, handle SEO and copywriting and do several other things that your brand needs to generate sales. Understandable, you cannot afford to hire four or five people to accommodate these needs so you are trying to find someone who can handle as many of them as possible. Sometimes, you do get lucky and find [...]

5 Reasons Your Traffic May Not Be Turning Into Sales

You’ve run dozens and dozens of campaigns and you see traffic, real traffic, coming to your site every day. You have a strong promotion, but you are not seeing sales and your immediately thought is that something is wrong with your marketing efforts. This is a common mistake in business as we look at the results rather than what went into a campaign to determine whether or not it was successful. Yes, your business needs to generate sales but [...]

The Smartest Ways Businesses Are Marketing During Coronavirus

Every business is facing different challenges during the pandemic caused by the coronavirus which has taken over the world. Many businesses are shut down completely or operating in limited ways. However, there are still some creative and unique ways to market your brand. Obviously, this is based on several things including what type of company you have so let’s look at how different industries and businesses within those industries are marketing themselves right now: Restaurants: Unable to have dine-in [...]

How To Trim, Not Turn Off, Your Marketing During Coronavirus Pandemic

Everyone is feeling the impact of the coronavirus pandemic as it has taken over the world. Businesses, sports, entertainment, events and more have been shut down for months and the ending is still not in view. It could last another week, month or longer. While staying safe is the top priority, business owners have to make difficult decisions. Some are lucky and can either remain open or are actually doing more business than usual. Grocery stores, delivery services, certain [...]

Businesses Need To Get Social During Coronavirus

With millions of people stuck at home, many businesses are trying to decide whether or not they should shut down, not how to improve their marketing efforts. While it's difficult to show the value in long-term marketing right now, several businesses are thriving with the use of social media campaigns that offer free giveaways and incentive for consumers to sign up. The advantage for the business is that they capture the contact information of the consumer, are able to connect [...]

marketing during corona virus

Marketing During The Coronavirus

The world has had to quickly adjust to the news about the corona virus. It has impacted governments, families, schools and especially, small businesses. However, there are things you can be doing in marketing that may not get the phone ringing right now, but it could lead to business once things get back to normal. These services are examples of things you should NOT shutdown if possible: SEO: In order to acquire top page rankings on Google, you need time. [...]

reach audience with email

Targeting A New Audience With Email Marketing Campaigns

Email marketing is not just a cost-effective way to reach a new audience and introduce your company and any promotions you are offering, it’s also a very affordable way to test out new audiences and see if they are responsive to your products or services. One of the challenges with marketing is that it’s highly recommended that you test different campaigns and try hitting different types of people to see what works best. However, that takes time and money [...]

marketing to consumers

Are Consumers Getting Smarter?

Digital marketing has evolved to become the fastest and most affordable way to reach consumers throughout the world. A business in Deerfield Beach, Florida can market a new brand of sneakers to people in their 20’s in Tokyo, Japan without having to ever set foot in Japan. It’s amazing what you can do but something has changed in the last couple of years that businesses are becoming more aware of. Consumers are getting smarter. What does it mean when we [...]