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Facebook Marketing Tips; No Pixel, No Conversions

Facebook marketing has become one of the most popular platforms in the world of digital marketing as it provides detailed information and targeting options. Nearly any business can select a highly targeted audience and deploy ads of all shapes and sizes to them. Even better, the platform has a retention rate that is higher than any other form of media including television. With that alone, it’s easy to see why companies have rushed to spend their marketing budget with [...]

Utilizing Data To Reach A Consumer In Multiple Ways

Data marketing will potentially become the most utilized form of digital marketing, even if we do not realize it. The idea of utilizing data to reach consumers comes down to one thing, accuracy. Rather than hitting an audience of one million people with an ad, you can utilize the data to figure out who is most likely to buy from you or have an interest in your offer and hit that audience directly. Now, instead of paying to hit [...]

Permission-Based Consumer Email, Lower Your CPC Immediately

One of the biggest frustrations people face when it comes to marketing is the cost per click. CPC is the first thing you look at when you talk about the budget. It’s a lot like buying a stock, where you can learn whatever you want about the company but at the end of the day, you have to pay whatever the average is if you want the top quality traffic. There are ways around it and that usually comes [...]

Is Facebook Better Than LinkedIn For B2B Marketing?

Whenever you talk about B2B marketing and social media, the first thing that comes to mind is LinkedIn. It makes sense as LinkedIn provides detailed information from a business standpoint, allowing you to contact people based on their job title and what company they work for. You can even send them content in different ways including banner ads and direct messages. It’s a great platform that is used by businesses focused on B2B marketing and it’s been the leader [...]

The Youthful Allure of Instagram

The Youthful Allure of Instagram: Why It is Still Popular with Tweens and Teens

It is no secret that most tweens and teens love socializing and taking selfies. These are two of the main reasons Instagram—since its inception in 2010—has remained so popular with the younger generation. The Pew Research Center reports that almost three-quarters of teens are enjoying interacting on Instagram, largely in part because of the social nature of this platform that builds relationships with community and friends. In fact, about 63% of teens surveyed by E-marketer said they used the [...]

Omnichannel Marketing

Omnichannel: The Champion Multitasker of Digital Marketing

Multi-tasking. For the past few decades, it has been the buzzword of dedicated employees, the mantra of working mothers and the secret of cross-training athletes. Yet it is also the essence of a smart digital marketing campaign. Sometimes referred to as multi-channel or cross-channel marketing, omni-channel marketing is the master multi-tasker of advertising. It allows advertisers to reach the same customer on different marketing channels with a single campaign. Case in point: Joe sees a display ad on Facebook advertising [...]

Waking Up the Economy with Digital Ads

As our 50 states teeter and totter to re-open the country’s economy amid Covid-19, they may be wise to recall one important business-minded tip that America learned after 9/11: marketing drives commerce. Ad Age’s executive editor Judith Pollack reminds us of General Motors’ ‘Keep America Rolling’ campaign that propelled the automotive company after the fear and uncertainty following the 2001 disaster. Automotive News notes that Ford is taking its own advice once again, now offering tempting incentives and financing for [...]

How To Learn From Your Competition In Marketing

How often do you check out the competition for your business? Once a day, month, year, or not that often? Your competition gives you a unique insight into what you should be doing. If they lower their prices, you should consider lowering your prices. If they have a weekend sale, you should consider it as well. Why? Because each consumer who sees your competitor do something will expect you to do something similar, otherwise why would they choose you [...]

LinkedIn Marketing Debate; Company Page Or Personal Profile?

LinkedIn is one of the top social media profiles in the world. It’s a platform that allows professionals to literally post their resume and experience and be seen by thousands of potential employers. Along with that, you can connect with other professionals and share information about your products or services either with the hope of making sales or getting a new job. Some people just use their profile so that they can share their company information and showcase some [...]

Shopify Vs WordPress Websites

Business owners routinely face the challenge of finding reliable information and guidance when it comes to making important marketing decisions. One example that really stands out is that of choosing which web design platform to go with for a retail store. Two of the more popular options are Shopify and WordPress. They both are well established and present different advantages and disadvantages. Here is a breakdown of what you need to know to choose the best platform for your [...]