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How To Measure Your Email Marketing ROI

Email marketing is a cost-effective way to drive in traffic and introduce your brand to a new audience. You can target recipients based on hundreds of attributes including their age, gender, location, personal interests, credit score, shopping habits, job title, if they have children, if they are married, political affiliation and so much more. There’s no denying the benefits it can bring your marketing campaign. However, one of the issues that comes up for businesses is how to measure it’s [...]

The Right Way To Do Data Marketing

Whether you’re new to data marketing or you’ve been doing it for years, it’s always good to know the basics. Data marketing is different than other forms because you are not randomly sending ads out to people and hoping for a response. You are targeting individuals based on specific criteria. This criteria can include a person’s age, their gender, where they live, their income, if they own or buy their car or home, their political and personal interests and [...]

Am I Marketing To The Right Audience?

Who sees your ads? If you are marketing via email, social media, display or something else, you actually have the opportunity to select your audience. If you properly target an audience for a campaign, that campaign will see a higher number of engagements. If you poorly select your audience, the campaign, despite good creative and content, will struggle. These platforms are very popular because of their targeting opportunities. Rather than randomly sending your ads out, you can select who [...]

Where Should My Traffic Come From?

Multi-channel marketing presents unique challenges and opportunities. For example, you have five platforms that generate traffic; email marketing, display, PPC, social media and SEO. These are all proven channels that produce consistent traffic, but they all are completely different. The first thing you have to remember is that the type of business you have will influence where, and how reliable, the traffic should be from these channels. A restaurant will see traffic from SEO, but they will see better quality [...]

Branding; The Backbone Of Marketing

Whenever branding comes up, business owners and managers begin to roll their eyes. Branding is boring. It costs money and doesn’t have any proven ROI. You cannot track its significance, you cannot tell whether it helped or not. How do you know if someone bought something from you because they heard of your brand five months ago? How do you know if your clicks were higher on your social media campaign or your emails get more opens because consumers [...]

How Does Email Marketing Work?

You’ve probably been called, been sent content or found information about email marketing. The idea seems simple enough, you send out a letter to someone and they read it, click on the links and visit your site. That’s the simple way of putting it but you have to go deeper into the process of a campaign and how it can benefit your business. Targeting Who needs to receive your content? This is the most important question you have to answer. If [...]

Call To Action, How To & Where To Use Them

You know the importance of a call to action and how it can benefit your marketing campaigns. You’ve seen the research and know that ads with a strong CTA will traditionally outperform those that do not have one. You are trying to put together an ad that is going to generate interest in your promotion and get people to your site. So, where do you begin? A great place to start is with holidays. Consumers are already looking for stores [...]

5 Call To Actions That Work Great For Retail

Consumers love to be educated. Advertising is a chance to educate the consumer in a very short period of time. The good news, most consumers do not want to spend a lot of time researching. They want instant gratification, they want to see an ad for a sale, click on the ad and get a great deal and then tell everyone about their purchase and how much they saved. Your job as a business is to educate the consumer as [...]

The Best Call To Actions For The Automotive Industry

Whether it’s email marketing, ads on social media or display, pay per click ads or something else, every ad that’s ran needs to have a strong call to action. Most people think that a CTA isn’t important, that it doesn’t make a difference. Studies have proven that viewers of ads will respond more often to ads with a strong CTA than they will to ads that do not have one. If you are planning on sending out an email campaign [...]

Call To Actions For Holiday Sales

It doesn’t matter the holiday, consumers are always looking for great deals. Whether it’s televisions, mattresses, cars, vacation packages or something else, it’s important that you use a good call to action to get people interested in your holiday promotion. The first question most businesses ask is if a call to action will really make that much of a difference in their marketing efforts? The answer is yes, but it also requires realistic expectations. The idea of a CTA is [...]