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marketing during corona virus

Marketing During The Coronavirus

The world has had to quickly adjust to the news about the corona virus. It has impacted governments, families, schools and especially, small businesses. However, there are things you can be doing in marketing that may not get the phone ringing right now, but it could lead to business once things get back to normal. These services are examples of things you should NOT shutdown if possible: SEO: In order to acquire top page rankings on Google, you need time. [...]

reach audience with email

Targeting A New Audience With Email Marketing Campaigns

Email marketing is not just a cost-effective way to reach a new audience and introduce your company and any promotions you are offering, it’s also a very affordable way to test out new audiences and see if they are responsive to your products or services. One of the challenges with marketing is that it’s highly recommended that you test different campaigns and try hitting different types of people to see what works best. However, that takes time and money [...]

marketing to consumers

Are Consumers Getting Smarter?

Digital marketing has evolved to become the fastest and most affordable way to reach consumers throughout the world. A business in Deerfield Beach, Florida can market a new brand of sneakers to people in their 20’s in Tokyo, Japan without having to ever set foot in Japan. It’s amazing what you can do but something has changed in the last couple of years that businesses are becoming more aware of. Consumers are getting smarter. What does it mean when we [...]

data marketing

Data Marketing Facts and Opportunities

You’ve been trying to get the facts about data marketing because your competitors are having a great deal of success with it. How does it work? How much does it cost? How can you utilize it? What is the potential ROI that it offers? With so many questions and chances for confusion, it’s important that we start with the basics about using a database and how it can benefit your company in the short-term as well as the long-term. [...]

monthly seo

How A 1-Month SEO Package Can Help You

You’ve heard it over and over again that SEO is a marathon, not a sprint. You cannot get results in one month and it can take several months or years to get top page rankings. That’s 100% true but it doesn’t tell the entire story about search engine optimization. There are actually things that can be done in a single month that would greatly benefit your company and allow you to have a stronger presence on Google and other [...]

Facebook Ad Campaign

A New Way To Use Facebook For Ad Campaigns

If you are one of those people who looks for the latest and greatest thing, then get ready for a new opportunity with the use of Facebook. One of the biggest challenges with marketing on social media is that you see plenty of engagement and traffic, but few conversions and sales. Why is that? Part of the reason is that people are on there for information, entertainment, to communicate with friends and keep track of what’s going on in [...]

Using 2020 To Build Up Your Websites Value

You want sales. It’s understandable and it’s the goal you have for every marketing campaign. The problem is that sales are very difficult to promise and can take time to generate. Also, even if you generate some sales, are you really increasing the value of your website and business? This is one of the challenges that people face when understanding the goals of marketing. It should not be to just generate sales but increase your sites value. However, before [...]

Industries That Benefit The Most From Email Marketing

While it’s important that you cast a wide net in your marketing efforts and commit to a little bit of everything, there are some industries that will benefit more from email marketing than others. For whatever reason, their audience is more receptive to these types of ads and they can expect more traffic and a higher ROI. However, before we dive into which industries will benefit the most, it’s important that we go over a few things that will [...]

Determining ROI For SEO

ROI (return on investment) is difficult for anyone to figure out, especially when it comes to marketing. You send out an email marketing campaign to a million consumers and see 5,000 sales from it, that’s pretty straight forward. However, what about the social media ads, the Google marketing and other things you are doing to generate traffic? How do you know those methods aren’t responsible for some of those sales? Conversion pixels are helpful, but they only do so much. [...]

Using Email Marketing To Reach A New Audience

Unless someone has a direct need for something, the first part of marketing needs to be branding. Introducing your brand to a new audience is important for any business and it increases your chances of them buying from you if and when they need or want your services. Need proof? Walk around your local grocery store and look at what people are buying. Often, the soda aisle is the best example of this. As people walk down the soda [...]