Not happy with the way 2019 ended? You gained 20 pounds instead of losing them. I out savings account went in the opposite direction you wanted it to as well. You finally bought that book you wanted to read but you never opened it and that trip to that place you’ve always wanted to go to? Well if there’s always next year. Why do we keep failing and how can we make 2020 different? The same questions and answers can [...]
Black Friday and Cyber Monday can be the biggest weekend of the year for some businesses as they look to get more sales in on this single weekend than they will in some months of the year. That’s a lot of pressure on anyone to produce results, especially your marketing team. There are always mistakes that are made like waiting too long to promote your business, not having enough deals to get people interested and so forth. However, one [...]
You’ve heard about SEO for years. In many ways, SEO was the original form of digital marketing where companies battled for position. Domains, content, links and keywords where all you needed for a top a top page ranking. Now, that’s just a start. Now you see results in 7-10 months instead of weeks. Now you have to do everything by the book and still wait. There are no shortcuts and to make matters more frustrating, you are battling for [...]
What works in marketing? You don’t care what the answer is at this point, you are just tired of running campaigns and not seeing sales come in. You are told why that happens and it actually makes sense, but at the end of the day it’s costing you money and you need to see a better return on your investment. You don’t care if you have to stand outside your store and spin a sign, wear a gorilla suit [...]
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