Why Use Mobile Advertising?DigDev Direct
Mobile commerce, also known as m-commerce, has grown exponentially in recent years, and is projected to hit $488B, or about 44 percent of all e-commerce, by 2024.
This is big news for online marketers seeking to get their product or service in front of buyers in the coming years. As a result, marketers are using mobile advertising more frequently and seeing incredible benefits.
Are you ready to optimize your advertising strategy for mobile? We’re here to help.
What Is Mobile Advertising?
Mobile advertising refers to the practice of adjusting your usual ads so they look good and are easy to use on a mobile phone.
This means making sure that your graphics are sized correctly for a mobile phone screen, that headlines are not cut off, and that the first few words of ad copy are powerful enough to grab a phone user’s attention.
Are Mobile Ads Effective?
Yes. More and more people are shopping on their phones and social media sites are even providing “Buy” buttons for listings to make it easier to shop directly from their sites. If you’re setting up your ads on Facebook, Twitter, Instagram, or Pinterest, adding a Buy button will help you to increase your conversion rates.
What Are the Benefits of Mobile Advertising?
The shorter answer: higher ROI. Advertising is expensive, and it can feel like a guessing game when you’re trying to make sure that your ads are not only reaching the people who most want to see them but also speaking to them in a way that resonates with their needs and interests.
When you make sure that your ads are optimized for mobile phones, you take your advertising power to the next level, reach more people, and make your message more powerful.
Additionally, because mobile phone users have their phones with them all the time and often have their credit card and shipping information programmed into the phone, it can turn your ad spend dollars into immediate revenue and give your customers a chance to interact with you, your product or service, and your site with just a few clicks.
Are You Ready to Implement Mobile Advertising?
Contact us now to find out how to get started with your mobile phone advertising campaign and enjoy the benefits of immediate and relevant access to your customer base.