Tag - SEO

Google SEO

Why 2020 Is The Year Of SEO

You’ve heard about SEO for years. In many ways, SEO was the original form of digital marketing where companies battled for position. Domains, content, links and keywords where all you needed for a top a top page ranking. Now, that’s just a start. Now you see results in 7-10 months instead of weeks. Now you have to do everything by the book and still wait. There are no shortcuts and to make matters more frustrating, you are battling for [...]

The Rule Of 3,2,1 When It Comes To Conversions

Conversions are a tricky thing in marketing. Businesses look at conversions as sales. Marketing agencies look at conversions as getting a qualified consumer to visit your site and take an action whether it’s a phone call, form fill or something else. Marketing is like diving into the stock market. The costs are what they are, and you are hoping to work with an agency who understands your goals and can put you in the best position to succeed. There [...]

The Right Way To Reach Consumers

What works in marketing? You don’t care what the answer is at this point, you are just tired of running campaigns and not seeing sales come in. You are told why that happens and it actually makes sense, but at the end of the day it’s costing you money and you need to see a better return on your investment. You don’t care if you have to stand outside your store and spin a sign, wear a gorilla suit [...]

How To Market Yourself For The End Of 2019

Hasn’t this year flown by already? It feels like just yesterday you were making New Year’s resolutions and now you are trying to plan for 2020. Hopefully it’s been a solid year for you but one of the things you may not be happy with at this point is your marketing. Whether you’ve seen results or not, there’s always room for improvement and part of the problem is that you have to find ways to end the year strong. [...]

Am I Marketing To The Right Audience?

Who sees your ads? If you are marketing via email, social media, display or something else, you actually have the opportunity to select your audience. If you properly target an audience for a campaign, that campaign will see a higher number of engagements. If you poorly select your audience, the campaign, despite good creative and content, will struggle. These platforms are very popular because of their targeting opportunities. Rather than randomly sending your ads out, you can select who [...]

Branding; The Backbone Of Marketing

Whenever branding comes up, business owners and managers begin to roll their eyes. Branding is boring. It costs money and doesn’t have any proven ROI. You cannot track its significance, you cannot tell whether it helped or not. How do you know if someone bought something from you because they heard of your brand five months ago? How do you know if your clicks were higher on your social media campaign or your emails get more opens because consumers [...]

Marketing Tips For Lawyers

Marketing presents different challenges for difference industries. For an attorney, marketing is complicated because there are so many individual lawyers and entire firms that are battling for business. You have to reach the right audience but also make sure that you are found by those who are looking for legal representation and assistance. This is something that, if done well, can help you take your business to the next level. However, if you take shortcuts, try to do things [...]

8 Marketing Mistakes Your Company Is Making Right Now

No one is perfect but every day we strive to improve. Businesses are the same way as they try to find ways of improving, reaching more customers, saving money, being more efficient or offering the next great thing that people will love. When it comes to marketing, whether it’s social media marketing, SEO, email or something else, there are dozens of ways that you can do things, but the truth is, you have to be sure that you are [...]

Did You Forget About Business Listings?

Hopefully, you have a good grasp on the advantages of SEO. It gets you ranked on the top pages for important keywords that are relevant to your business; it offers higher conversion rates and is a cost-effective way of being found by interested consumers. It also can build your brand and help protect it. However, it does take time to work and that’s why you have to have patience. If you are looking for something that can help you [...]

5 Marketing Tips For Doctors

For many doctors, the idea of getting more patients isn’t something they have to worry about. Some cannot find time to see a new patient for weeks or even months. However, for many physicians, competition has never been steeper as is the need for a strong online presence. How do you build your brand, introduce new services, protect your online reputation and establish yourself as the leading expert in your field? Here are some doctor marketing tips that will [...]