Tag - SEO

Branding; The Backbone Of Marketing

Whenever branding comes up, business owners and managers begin to roll their eyes. Branding is boring. It costs money and doesn’t have any proven ROI. You cannot track its significance, you cannot tell whether it helped or not. How do you know if someone bought something from you because they heard of your brand five months ago? How do you know if your clicks were higher on your social media campaign or your emails get more opens because consumers [...]

Marketing Tips For Lawyers

Marketing presents different challenges for difference industries. For an attorney, marketing is complicated because there are so many individual lawyers and entire firms that are battling for business. You have to reach the right audience but also make sure that you are found by those who are looking for legal representation and assistance. This is something that, if done well, can help you take your business to the next level. However, if you take shortcuts, try to do things [...]

8 Marketing Mistakes Your Company Is Making Right Now

No one is perfect but every day we strive to improve. Businesses are the same way as they try to find ways of improving, reaching more customers, saving money, being more efficient or offering the next great thing that people will love. When it comes to marketing, whether it’s social media marketing, SEO, email or something else, there are dozens of ways that you can do things, but the truth is, you have to be sure that you are [...]

Did You Forget About Business Listings?

Hopefully, you have a good grasp on the advantages of SEO. It gets you ranked on the top pages for important keywords that are relevant to your business; it offers higher conversion rates and is a cost-effective way of being found by interested consumers. It also can build your brand and help protect it. However, it does take time to work and that’s why you have to have patience. If you are looking for something that can help you [...]

5 Marketing Tips For Doctors

For many doctors, the idea of getting more patients isn’t something they have to worry about. Some cannot find time to see a new patient for weeks or even months. However, for many physicians, competition has never been steeper as is the need for a strong online presence. How do you build your brand, introduce new services, protect your online reputation and establish yourself as the leading expert in your field? Here are some doctor marketing tips that will [...]

How Can SEO Help My Business?

A lot has changed when it comes to SEO. It used to be so easy to get on the top page. You just needed a few blogs and a good domain name, and you were on the top page in a matter of days. Now it can be months before you see top page rankings, and everything needs to be done by the book. Even more important, the top page if covered with spots for paid ads, maps and [...]

How Do Your Customers Find You?

Before you talk to a marketing company, before you start researching the advantages of SEO, PPC, social media, email marketing or anything else, you need to ask one very simple question, how do your customers find you? That means based on your industry, how do the people who shop for your products or services find you when they need you. Are they looking for you, are they browsing online and see an ad and click on it, are they [...]

How To Trim The Fat On Your Marketing

It didn’t work, I didn’t see any sales, it’s a waste of time and money. This is what you hear from small business owners when they talk about marketing efforts in the past. The reason we do not know whether a campaign worked or not is because of poor tracking and data. If you want to know the success or lack of success for a campaign, you have to make sure you have reliable data and know what’s going [...]

Linking Your Marketing Efforts Together

Like most small businesses, you have several options when it comes to marketing to your audience. You have to determine which ones are going to produce the best results but also how they can benefit you in different ways. For example, a restaurant is going to benefit the most from email marketing and social media. However, that doesn’t mean they should abandon something like SEO. Whenever someone researches your restaurant, you want to make sure that they are seeing [...]

Marketing During Women History Month

Marketing During Women History Month

March is a very exciting month for women all over the world. It’s even a bigger time of the year for businesswomen. Marketing your company’s services and/or products during this month can be very lucrative, if it’s done correctly. The general public is normally more anxious to support women during Woman’s History Month. It’s obvious why, if you’re a Boss Lady, but as for our businessmen in Corporate America, below are a few reasons that may spark your interest. Why [...]