Tag - SEO

The Right Way To Reach Consumers

What works in marketing? You don’t care what the answer is at this point, you are just tired of running campaigns and not seeing sales come in. You are told why that happens and it actually makes sense, but at the end of the day it’s costing you money and you need to see a better return on your investment. You don’t care if you have to stand outside your store and spin a sign, wear a gorilla suit [...]

How To Market Yourself For The End Of 2019

Hasn’t this year flown by already? It feels like just yesterday you were making New Year’s resolutions and now you are trying to plan for 2020. Hopefully it’s been a solid year for you but one of the things you may not be happy with at this point is your marketing. Whether you’ve seen results or not, there’s always room for improvement and part of the problem is that you have to find ways to end the year strong. [...]

Am I Marketing To The Right Audience?

Who sees your ads? If you are marketing via email, social media, display or something else, you actually have the opportunity to select your audience. If you properly target an audience for a campaign, that campaign will see a higher number of engagements. If you poorly select your audience, the campaign, despite good creative and content, will struggle. These platforms are very popular because of their targeting opportunities. Rather than randomly sending your ads out, you can select who [...]

Branding; The Backbone Of Marketing

Whenever branding comes up, business owners and managers begin to roll their eyes. Branding is boring. It costs money and doesn’t have any proven ROI. You cannot track its significance, you cannot tell whether it helped or not. How do you know if someone bought something from you because they heard of your brand five months ago? How do you know if your clicks were higher on your social media campaign or your emails get more opens because consumers [...]

Marketing Tips For Lawyers

Marketing presents different challenges for difference industries. For an attorney, marketing is complicated because there are so many individual lawyers and entire firms that are battling for business. You have to reach the right audience but also make sure that you are found by those who are looking for legal representation and assistance. This is something that, if done well, can help you take your business to the next level. However, if you take shortcuts, try to do things [...]

8 Marketing Mistakes Your Company Is Making Right Now

No one is perfect but every day we strive to improve. Businesses are the same way as they try to find ways of improving, reaching more customers, saving money, being more efficient or offering the next great thing that people will love. When it comes to marketing, whether it’s social media marketing, SEO, email or something else, there are dozens of ways that you can do things, but the truth is, you have to be sure that you are [...]

Did You Forget About Business Listings?

Hopefully, you have a good grasp on the advantages of SEO. It gets you ranked on the top pages for important keywords that are relevant to your business; it offers higher conversion rates and is a cost-effective way of being found by interested consumers. It also can build your brand and help protect it. However, it does take time to work and that’s why you have to have patience. If you are looking for something that can help you [...]

5 Marketing Tips For Doctors

For many doctors, the idea of getting more patients isn’t something they have to worry about. Some cannot find time to see a new patient for weeks or even months. However, for many physicians, competition has never been steeper as is the need for a strong online presence. How do you build your brand, introduce new services, protect your online reputation and establish yourself as the leading expert in your field? Here are some doctor marketing tips that will [...]

How Can SEO Help My Business?

A lot has changed when it comes to SEO. It used to be so easy to get on the top page. You just needed a few blogs and a good domain name, and you were on the top page in a matter of days. Now it can be months before you see top page rankings, and everything needs to be done by the book. Even more important, the top page if covered with spots for paid ads, maps and [...]

How Do Your Customers Find You?

Before you talk to a marketing company, before you start researching the advantages of SEO, PPC, social media, email marketing or anything else, you need to ask one very simple question, how do your customers find you? That means based on your industry, how do the people who shop for your products or services find you when they need you. Are they looking for you, are they browsing online and see an ad and click on it, are they [...]