Author - DigDev Direct

Permission-Based Consumer Email, Lower Your CPC Immediately

One of the biggest frustrations people face when it comes to marketing is the cost per click. CPC is the first thing you look at when you talk about the budget. It’s a lot like buying a stock, where you can learn whatever you want about the company but at the end of the day, you have to pay whatever the average is if you want the top quality traffic. There are ways around it and that usually comes [...]

Is Facebook Better Than LinkedIn For B2B Marketing?

Whenever you talk about B2B marketing and social media, the first thing that comes to mind is LinkedIn. It makes sense as LinkedIn provides detailed information from a business standpoint, allowing you to contact people based on their job title and what company they work for. You can even send them content in different ways including banner ads and direct messages. It’s a great platform that is used by businesses focused on B2B marketing and it’s been the leader [...]

The Youthful Allure of Instagram

The Youthful Allure of Instagram: Why It is Still Popular with Tweens and Teens

It is no secret that most tweens and teens love socializing and taking selfies. These are two of the main reasons Instagram—since its inception in 2010—has remained so popular with the younger generation. The Pew Research Center reports that almost three-quarters of teens are enjoying interacting on Instagram, largely in part because of the social nature of this platform that builds relationships with community and friends. In fact, about 63% of teens surveyed by E-marketer said they used the [...]

Omnichannel Marketing

Omnichannel: The Champion Multitasker of Digital Marketing

Multi-tasking. For the past few decades, it has been the buzzword of dedicated employees, the mantra of working mothers and the secret of cross-training athletes. Yet it is also the essence of a smart digital marketing campaign. Sometimes referred to as multi-channel or cross-channel marketing, omni-channel marketing is the master multi-tasker of advertising. It allows advertisers to reach the same customer on different marketing channels with a single campaign. Case in point: Joe sees a display ad on Facebook advertising [...]

Waking Up the Economy with Digital Ads

As our 50 states teeter and totter to re-open the country’s economy amid Covid-19, they may be wise to recall one important business-minded tip that America learned after 9/11: marketing drives commerce. Ad Age’s executive editor Judith Pollack reminds us of General Motors’ ‘Keep America Rolling’ campaign that propelled the automotive company after the fear and uncertainty following the 2001 disaster. Automotive News notes that Ford is taking its own advice once again, now offering tempting incentives and financing for [...]

12 On-page Hacks to Improve Google Search Engine Ranking

Most service industry businesses want their company website to rank well in search engines. But for many attorneys, architects, and consultants, search engine optimization often sounds more like voodoo than science. Optimizing your website for better search engine results need not be so scary, if you make your page content easy for people, rather than machines, to find what they want. Here are 12 common sense techniques to tweak your web pages and improve search engine results. URL [...]