Marketing

Where Should My Traffic Come From?

Multi-channel marketing presents unique challenges and opportunities. For example, you have five platforms that generate traffic; email marketing, display, PPC, social media and SEO. These are all proven channels that produce consistent traffic, but they all are completely different. The first thing you have to remember is that the type of business you have will influence where, and how reliable, the traffic should be from these channels. A restaurant will see traffic from SEO, but they will see better quality [...]

Branding; The Backbone Of Marketing

Whenever branding comes up, business owners and managers begin to roll their eyes. Branding is boring. It costs money and doesn’t have any proven ROI. You cannot track its significance, you cannot tell whether it helped or not. How do you know if someone bought something from you because they heard of your brand five months ago? How do you know if your clicks were higher on your social media campaign or your emails get more opens because consumers [...]

Call To Actions For Holiday Sales

It doesn’t matter the holiday, consumers are always looking for great deals. Whether it’s televisions, mattresses, cars, vacation packages or something else, it’s important that you use a good call to action to get people interested in your holiday promotion. The first question most businesses ask is if a call to action will really make that much of a difference in their marketing efforts? The answer is yes, but it also requires realistic expectations. The idea of a CTA is [...]

Transitioning Your Marketing Strategies To The New Year

Over the past few months, you have spent money, designed ads and ran promotions on television and radio, local newspapers and magazines and on social media sites. You’ve sent out emails and ran ads on thousands of websites. So now what? Consumers are done spending money, they are done with shopping for anything besides food and a few things they will want for the new year. So, what are your marketing goals now? It’s 2019 and you have to start [...]

Holiday Marketing Tips: Retail And Email Marketing

Last minute shopping during the holiday season is nothing new. However, what may surprise people is that last minute marketing also happens, quite often. The problem is that small business owners wait until the last minute to get their marketing strategy together. While that’s not ideal, the fact is that you are ready to get going and you need options that are fast, affordable and effective.   What Are Your Goals?   Your first goal is to get sales. That’s really all you [...]

Selecting The Best Holiday Call-To-Actions

For some, a call to action may seem easy to figure out. What’s so hard about putting “Click here to learn more” on an image? However, one of the mistakes businesses make during their marketing campaign is that they take their CTA for granted and do not do enough research on what the goal of each campaign is.   For most businesses, the goal of the campaign is to get sales. However, the problem is that you cannot immediately introduce content [...]

8 Ways Email Marketing Benefits Automotive Holiday Sales

As a dealership, you are looking for ways to reach the consumer and raise awareness of your promotion and inventory. It seems simple enough and there are literally dozens of ways to get traffic to your site. However, what is really going to get people on your lot and looking at your cars? If you’ve tried television, social media, and other advertising avenues and you are still struggling to separate yourself from the competition, it’s time to take a [...]

Remarketing Email Openers

There’s a reason why businesses pay millions of dollars to show you the same commercials over and over again. The more you see the same ad, the more familiar you are with its content, the brand that is showing it and the message it offers. Their goal is to make sure that the same people see the ad so much, that when they decide to purchase the product or service in that industry, they go with the business they [...]

Email Marketing Planning & Preparation

A great way to introduce holiday promotions to an audience of consumers is with email marketing. This marketing strategy is cost-effective, allows you to target the audience, is easy to track and can be used throughout the year. Whether you’re marketing a service or product, the first thing you have to focus on is introducing your brand to a consumer. When someone goes to the grocery store to buy something and they look at shelves with dozens of options for [...]

8 Email Marketing Strategies For Retail Holiday Promotion

Retail holiday promotions are a tricky thing. It’s the time of year when people spend more money and make more purchases but there’s also more competition out there. Every small business is advertising and it’s up to you to reach the consumer early and often, making sure that you are getting the best ROI for your campaign. Email marketing is the most cost-effective way of reaching a targeted audience and driving traffic to your site. However, proper strategies need [...]