Marketing

Omnichannel Marketing

Omnichannel: The Champion Multitasker of Digital Marketing

Multi-tasking. For the past few decades, it has been the buzzword of dedicated employees, the mantra of working mothers and the secret of cross-training athletes. Yet it is also the essence of a smart digital marketing campaign. Sometimes referred to as multi-channel or cross-channel marketing, omni-channel marketing is the master multi-tasker of advertising. It allows advertisers to reach the same customer on different marketing channels with a single campaign. Case in point: Joe sees a display ad on Facebook advertising [...]

Waking Up the Economy with Digital Ads

As our 50 states teeter and totter to re-open the country’s economy amid Covid-19, they may be wise to recall one important business-minded tip that America learned after 9/11: marketing drives commerce. Ad Age’s executive editor Judith Pollack reminds us of General Motors’ ‘Keep America Rolling’ campaign that propelled the automotive company after the fear and uncertainty following the 2001 disaster. Automotive News notes that Ford is taking its own advice once again, now offering tempting incentives and financing for [...]

How To Learn From Your Competition In Marketing

How often do you check out the competition for your business? Once a day, month, year, or not that often? Your competition gives you a unique insight into what you should be doing. If they lower their prices, you should consider lowering your prices. If they have a weekend sale, you should consider it as well. Why? Because each consumer who sees your competitor do something will expect you to do something similar, otherwise why would they choose you [...]

LinkedIn Marketing Debate; Company Page Or Personal Profile?

LinkedIn is one of the top social media profiles in the world. It’s a platform that allows professionals to literally post their resume and experience and be seen by thousands of potential employers. Along with that, you can connect with other professionals and share information about your products or services either with the hope of making sales or getting a new job. Some people just use their profile so that they can share their company information and showcase some [...]

Shopify Vs WordPress Websites

Business owners routinely face the challenge of finding reliable information and guidance when it comes to making important marketing decisions. One example that really stands out is that of choosing which web design platform to go with for a retail store. Two of the more popular options are Shopify and WordPress. They both are well established and present different advantages and disadvantages. Here is a breakdown of what you need to know to choose the best platform for your [...]

Smart Marketing For Politicians

Politicians are in an unusual situation in 2020 as it’s unlike any election in our nation’s history. People are not only voting at a higher rate, but they are more passionate about who they are voting for. Swing votes are more important than ever before as the country and most races are split down the middle. In order to make sure that a campaign is successful and ends in victory, candidates must focus on not only their supporters, but [...]

Stop Looking For One-Size-Fits-All Marketing Employees

Businesses constantly post ads online for in-house employees who can handle various areas of marketing. You want someone who can manage your website and social media, handle SEO and copywriting and do several other things that your brand needs to generate sales. Understandable, you cannot afford to hire four or five people to accommodate these needs so you are trying to find someone who can handle as many of them as possible. Sometimes, you do get lucky and find [...]

5 Reasons Your Traffic May Not Be Turning Into Sales

You’ve run dozens and dozens of campaigns and you see traffic, real traffic, coming to your site every day. You have a strong promotion, but you are not seeing sales and your immediately thought is that something is wrong with your marketing efforts. This is a common mistake in business as we look at the results rather than what went into a campaign to determine whether or not it was successful. Yes, your business needs to generate sales but [...]

The Smartest Ways Businesses Are Marketing During Coronavirus

Every business is facing different challenges during the pandemic caused by the coronavirus which has taken over the world. Many businesses are shut down completely or operating in limited ways. However, there are still some creative and unique ways to market your brand. Obviously, this is based on several things including what type of company you have so let’s look at how different industries and businesses within those industries are marketing themselves right now: Restaurants: Unable to have dine-in [...]

marketing to consumers

Are Consumers Getting Smarter?

Digital marketing has evolved to become the fastest and most affordable way to reach consumers throughout the world. A business in Deerfield Beach, Florida can market a new brand of sneakers to people in their 20’s in Tokyo, Japan without having to ever set foot in Japan. It’s amazing what you can do but something has changed in the last couple of years that businesses are becoming more aware of. Consumers are getting smarter. What does it mean when we [...]