Marketing

Start Writing Articles On LinkedIn

If you are your own brand and you are trying to connect with people, especially in the B2B realm, then LinkedIn is the place for you to be. You can connect with people in your industry as well as people who are in the field you want to target. For example, if you are in marketing but you offer services designed for health insurance agents, you can connect and market to agents all around the country from your profile. [...]

Database Marketing

How To Expand Your Data

Collecting data is nice and it’s something smart businesses do as they look to establish their brand and keep consumers updated on new products and services. However, there is a common misunderstanding when it comes to how to utilize data the right way. For example, what information do you collect when someone signs up for a promotion or buys something from you? Normally, it’s a name and an email. If you are lucky maybe a date of birth or [...]

5 Ways To Improve The Quality Of Your Traffic

Traffic is a key element to generating online sales. It can come from paid ads, organically or people who are already familiar with your business. Your goal is to drive as much traffic to your site. However, one of the problems business owners see when their site generates a lot of traffic is that they do not see quality. Quantity is good, but if you are not getting people to buy or at least sign up, then is it [...]

Retail Marketing Tips: Content Creation

Of all the businesses that benefit from weekends and especially holiday weekends, no industry is impacted more than retail. Consumers wait as long as possible for an upcoming holiday weekend to purchase something because they know that the products they want will be available at a fraction of the price they would have to pay at any other time. It doesn’t matter if you want sheets for your bed, home décor or furniture, a new television, appliances or something [...]

Marketing Tips For Businesses Impacted By Travel

Traveling is now easier, and in some cases, more affordable than ever. Anyone can plan an entire vacation via their phone including booking hotels and plane tickets, renting a car or getting a lift to somewhere, planning which sites to see and restaurants to eat at and so much more. The issue isn’t with the person planning the trip, it’s with the business that is trying to get the attention of the traveler. How do you get your tourist attraction, [...]

The Right Way To Do Data Marketing

Whether you’re new to data marketing or you’ve been doing it for years, it’s always good to know the basics. Data marketing is different than other forms because you are not randomly sending ads out to people and hoping for a response. You are targeting individuals based on specific criteria. This criteria can include a person’s age, their gender, where they live, their income, if they own or buy their car or home, their political and personal interests and [...]

Where Should My Traffic Come From?

Multi-channel marketing presents unique challenges and opportunities. For example, you have five platforms that generate traffic; email marketing, display, PPC, social media and SEO. These are all proven channels that produce consistent traffic, but they all are completely different. The first thing you have to remember is that the type of business you have will influence where, and how reliable, the traffic should be from these channels. A restaurant will see traffic from SEO, but they will see better quality [...]

Branding; The Backbone Of Marketing

Whenever branding comes up, business owners and managers begin to roll their eyes. Branding is boring. It costs money and doesn’t have any proven ROI. You cannot track its significance, you cannot tell whether it helped or not. How do you know if someone bought something from you because they heard of your brand five months ago? How do you know if your clicks were higher on your social media campaign or your emails get more opens because consumers [...]

Call To Actions For Holiday Sales

It doesn’t matter the holiday, consumers are always looking for great deals. Whether it’s televisions, mattresses, cars, vacation packages or something else, it’s important that you use a good call to action to get people interested in your holiday promotion. The first question most businesses ask is if a call to action will really make that much of a difference in their marketing efforts? The answer is yes, but it also requires realistic expectations. The idea of a CTA is [...]

Transitioning Your Marketing Strategies To The New Year

Over the past few months, you have spent money, designed ads and ran promotions on television and radio, local newspapers and magazines and on social media sites. You’ve sent out emails and ran ads on thousands of websites. So now what? Consumers are done spending money, they are done with shopping for anything besides food and a few things they will want for the new year. So, what are your marketing goals now? It’s 2019 and you have to start [...]