Digital marketing has evolved to become the fastest and most affordable way to reach consumers throughout the world. A business in Deerfield Beach, Florida can market a new brand of sneakers to people in their 20’s in Tokyo, Japan without having to ever set foot in Japan. It’s amazing what you can do but something has changed in the last couple of years that businesses are becoming more aware of. Consumers are getting smarter. What does it mean when we [...]
You’ve heard about SEO for years. In many ways, SEO was the original form of digital marketing where companies battled for position. Domains, content, links and keywords where all you needed for a top a top page ranking. Now, that’s just a start. Now you see results in 7-10 months instead of weeks. Now you have to do everything by the book and still wait. There are no shortcuts and to make matters more frustrating, you are battling for [...]
It doesn’t matter what you are doing with your internet marketing campaign, if you want fast results, you have to pay for them. PPC (Pay Per Click) was designed to be the great equalizer, where companies had the opportunity to literally buy your interaction, not just your attention, but to actually have you click on their ad and visit their site. Imagine if a soda company only had to pay for television ads if someone actually clicked on it? [...]
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