SEO

How Does Data Marketing & SEO Work Together?

Data marketing provides your company with a unique advantage of connecting with consumers who meet the criteria of people most likely to buy from you. The more specific you can target a certain audience, the higher your chances are for conversions. For example, if you are a car dealership and you have a big selection of trucks that you would like to move and you want to send out emails and social media ads to promote your new sale [...]

Does SEO Offer Short-Term Value?

For those of you who are familiar with marketing, especially search engine optimization, you know that there's no such thing as an overnight success story. SEO takes time and you need to be able to develop it the right way if you are going to be able to have a campaign that supports your business for years. When you look at your competitors, especially those who are ranked on page one of Google you have to understand that they [...]

How Can SEO Help My Business?

A lot has changed when it comes to SEO. It used to be so easy to get on the top page. You just needed a few blogs and a good domain name, and you were on the top page in a matter of days. Now it can be months before you see top page rankings, and everything needs to be done by the book. Even more important, the top page if covered with spots for paid ads, maps and [...]

Special SEO Sauce Blog Image

SEO Special Sauce

When most people hear about SEO they give you the confused emoji look. Novice business owners don’t know what Search Engine Optimization means or what SEO stands for until they realize how much it impacts their bottom-line. By definition, Search Engine Optimization is the process of affecting the online visibility of a website or a web page in a search engine's (Google, Yahoo!, and BING) natural results—often referred to as "natural" or "organic." Companies allocate a budget for their [...]

This image is for the Tag Team: SEO and PPC Internet Marketing

Tag Team: SEO and PPC Internet Marketing

When it comes to SEO and Pay-Per-Click (PPC) people usually think that the later is more important. This is far from the truth for a couple of reasons. Both methods can be extremely helpful and bring limitless amounts of business to your company when they’re utilized as a tag team. When it comes to SEO you can break even with just one click. Reason being, SEO (Search Engine Optimization) isn’t going to cost you a thing but time. With PPC [...]

What’s Your SEO Score?

We live in a world of instant gratification. We want results and we want it now. People fail to see the value of working for something, putting time into it and then benefiting from that effort. A great example of that is search engine optimization. You need to put in the time to develop a healthy website, create content, target the right keywords and follow the rules Google has created to get your website to rank. Why Do I Need [...]

5 Ways To Get More Out Of Google

If you’ve given up on Google marketing it’s probably because you haven’t seen the results you wanted to. The problem with that is you are missing out on advertising with a site that gets over 3.5 billion hits a day. Is that something you really want to avoid being on? Some businesses can take advantage of short cuts to get traffic and utilize tools like AdWords for faster results. That’s a great idea but if you are looking to build [...]

12 On-page Hacks to Improve Google Search Engine Ranking

Most service industry businesses want their company website to rank well in search engines. But for many attorneys, architects, and consultants, search engine optimization often sounds more like voodoo than science. Optimizing your website for better search engine results need not be so scary, if you make your page content easy for people, rather than machines, to find what they want. Here are 12 common sense techniques to tweak your web pages and improve search engine results. URL [...]

What You Need To Know About PPC

It doesn’t matter what you are doing with your internet marketing campaign, if you want fast results, you have to pay for them. PPC (Pay Per Click) was designed to be the great equalizer, where companies had the opportunity to literally buy your interaction, not just your attention, but to actually have you click on their ad and visit their site. Imagine if a soda company only had to pay for television ads if someone actually clicked on it? [...]

Why You Can’t Afford To Ignore Your SEO

When it comes to small business marketing, there are so many areas you have to focus on and sometimes; a few of those areas get ignored. If companies ranked the best platforms for advertising based on ROI the list would be a variation of social media, pay per click and display ads, press releases, email marketing and so on. SEO would probably not reach the top three for most businesses which is why it often gets ignored. This is a [...]