Tag - Retargeting

The Rule Of 3,2,1 When It Comes To Conversions

Conversions are a tricky thing in marketing. Businesses look at conversions as sales. Marketing agencies look at conversions as getting a qualified consumer to visit your site and take an action whether it’s a phone call, form fill or something else. Marketing is like diving into the stock market. The costs are what they are, and you are hoping to work with an agency who understands your goals and can put you in the best position to succeed. There [...]

How Does Email Marketing Work?

You’ve probably been called, been sent content or found information about email marketing. The idea seems simple enough, you send out a letter to someone and they read it, click on the links and visit your site. That’s the simple way of putting it but you have to go deeper into the process of a campaign and how it can benefit your business. Targeting Who needs to receive your content? This is the most important question you have to answer. If [...]

Remarketing Email Openers

There’s a reason why businesses pay millions of dollars to show you the same commercials over and over again. The more you see the same ad, the more familiar you are with its content, the brand that is showing it and the message it offers. Their goal is to make sure that the same people see the ad so much, that when they decide to purchase the product or service in that industry, they go with the business they [...]

7 Tips For Increasing Repeat Business

It’s not easy or cheap to get a new customer. You can literally spend hundreds of dollars just to make a sale that nets you less than ten. So why do it? Because that single $10 purchase can give you a customer for life, meaning they spend $10 with you every month, refer you to their friends and family and help you to grow your business. Companies look at the cost of acquisition a lot differently now. Let’s use [...]

Why you need to start Retargeting right now!

Not sure if retargeting is right for you or even what it is? Have you ever visited a website and days or weeks later noticed an advertisement from that site on a completely different page. It could be a sports teams’ ad that’s on a plumber’s website. It doesn’t make any sense for it to be there but it is. How did they put it there, how did they know that you would be there? The answer is simple, [...]