Email Marketing

Utilizing Data To Reach A Consumer In Multiple Ways

Data marketing will potentially become the most utilized form of digital marketing, even if we do not realize it. The idea of utilizing data to reach consumers comes down to one thing, accuracy. Rather than hitting an audience of one million people with an ad, you can utilize the data to figure out who is most likely to buy from you or have an interest in your offer and hit that audience directly. Now, instead of paying to hit [...]

Permission-Based Consumer Email, Lower Your CPC Immediately

One of the biggest frustrations people face when it comes to marketing is the cost per click. CPC is the first thing you look at when you talk about the budget. It’s a lot like buying a stock, where you can learn whatever you want about the company but at the end of the day, you have to pay whatever the average is if you want the top quality traffic. There are ways around it and that usually comes [...]

Why Email Marketing Needs To Be Part Of Your Marketing Strategy

Have you been on the fence about adding email marketing to your campaign? Some companies do not believe in it because they feel like their consumers will look for their services on Google or social media rather than responding to an email. Even if that’s true, you are missing a valuable point of how this form of advertising can be utilized. It now costs thousands of dollars to continuously reach consumers via search engines and social media. Yes, it [...]

Reopening With A New, Proven Marketing Strategy

As businesses begin to reopen, there will be plenty of eagerness to see consumers flood back in. Some businesses like dentistry, cosmetic treatment, gyms and restaurants, may see an immediate surge in consumer interaction. However, there are others that may take a bit more time as people are just starting to get back to work, but do not yet have the funds to buy new services and products, especially if they are not for immediate need. So, even though [...]

reach audience with email

Targeting A New Audience With Email Marketing Campaigns

Email marketing is not just a cost-effective way to reach a new audience and introduce your company and any promotions you are offering, it’s also a very affordable way to test out new audiences and see if they are responsive to your products or services. One of the challenges with marketing is that it’s highly recommended that you test different campaigns and try hitting different types of people to see what works best. However, that takes time and money [...]

Industries That Benefit The Most From Email Marketing

While it’s important that you cast a wide net in your marketing efforts and commit to a little bit of everything, there are some industries that will benefit more from email marketing than others. For whatever reason, their audience is more receptive to these types of ads and they can expect more traffic and a higher ROI. However, before we dive into which industries will benefit the most, it’s important that we go over a few things that will [...]

Fastest and Most Affordable Ways To Hit 1 Million Consumers

We live in a world of instant gratification and we want what we want, right now. The same comes to marketing and even though your marketing team told you that you need to buy your audience months before you even run a major sale, you didn’t listen. You have ever excuse for why you waited but the fact is that it’s time to do something, anything that will drive traffic to your site. Whether you need to hit an audience [...]

How Auto Dealerships Need To Market Themselves In 2020

Selling cars isn’t difficult. People have a need or want, and they will come to your dealership to take a look at what you have available. They already have some idea of what they want but their goal is to test-drive a few options and see what they like and don’t like about these vehicles and what kind of deal they can get. Do they want to buy or lease? Do they want new or used? Are they trading [...]

data marketing black friday

Utilizing Data For Your Black Friday Sales

Data is a wonderful thing. It can drop the cost per acquisition down 40%-50% and give you an opportunity to reach consumers on multiple platforms, any number of times. As you look for ways to reach consumers to announce your Black Friday and Cyber Monday sales, data can be your hero. The problem is that you either do not have it or you do not know how to use it. If you are just sending out emails, that’s a [...]

Using Your Data To Get More Social

What does it mean to utilize data? Most people would talk about sending an email to the consumer or even a postcard. Maybe running some ads to them on sites they visit or something else. You can even call them or send a text, but that creates fewer results because people feel like it’s an invasion of privacy. You know that you need to frequently hit the consumer with ads and that’s why you send out email campaigns two [...]