What Is Permission-Based Email Marketing?
Permission-based email marketing is one of the best ways to ensure that the people who opt in to your email list will actually get all the emails you worked so hard to create. It is essentially the opposite of non-permission-based email marketing, in which the marketer might attempt to sell to emails on a list they have purchased or otherwise procured without the permission of the email owner. Simply put, choosing to engage in permission-based email marketing means that [...]