Email Marketing

Using Your Data To Get More Social

What does it mean to utilize data? Most people would talk about sending an email to the consumer or even a postcard. Maybe running some ads to them on sites they visit or something else. You can even call them or send a text, but that creates fewer results because people feel like it’s an invasion of privacy. You know that you need to frequently hit the consumer with ads and that’s why you send out email campaigns two [...]

Let’s Talk About CBD Marketing

If you haven’t heard about CBD, where have you been hiding and is there room for one more? In all seriousness, CBD is one of the fastest growing markets in the United States and is projected to be a billion dollar industry within the next year or two. If you are thinking about diving into the industry then you are not alone. Every month it seems like there are dozens of new businesses that offer hemp oils online and [...]

How Can You Use DigDev Direct’s Data?

By now, you are familiar with the fact that DigDev Direct has one of the most comprehensive databases in the country and can utilize this data to enhance your digital marketing solutions. But what does that mean? How does that work, and can you see results? Results are tricky because you have to understand the way digital marketing works and the customer journey. Let’s begin with how to use our database. Identifying and Selecting An Audience You can take 200-400 records [...]

How To Measure Your Email Marketing ROI

Email marketing is a cost-effective way to drive in traffic and introduce your brand to a new audience. You can target recipients based on hundreds of attributes including their age, gender, location, personal interests, credit score, shopping habits, job title, if they have children, if they are married, political affiliation and so much more. There’s no denying the benefits it can bring your marketing campaign. However, one of the issues that comes up for businesses is how to measure it’s [...]

5 Call To Actions That Work Great For Retail

Consumers love to be educated. Advertising is a chance to educate the consumer in a very short period of time. The good news, most consumers do not want to spend a lot of time researching. They want instant gratification, they want to see an ad for a sale, click on the ad and get a great deal and then tell everyone about their purchase and how much they saved. Your job as a business is to educate the consumer as [...]

The Best Call To Actions For The Automotive Industry

Whether it’s email marketing, ads on social media or display, pay per click ads or something else, every ad that’s ran needs to have a strong call to action. Most people think that a CTA isn’t important, that it doesn’t make a difference. Studies have proven that viewers of ads will respond more often to ads with a strong CTA than they will to ads that do not have one. If you are planning on sending out an email campaign [...]

Adding Data To Your Marketing

What type of marketing have you done in the past 12 months? Are you spending time on Google, social media, running ads via email or YouTube? Who is receiving your ads and are they responding? The problem most businesses run into with their marketing is that they do not invest enough time and money into making sure it produces quality results. For example, you run a single Facebook ad and get some traffic but no sales. Why do you think [...]

Improving Your Marketing Strategy For 2019

It’s a new year so it’s time to start over. That means getting rid of everything and having a fresh start, right? Not exactly. Just because you didn’t see the results you wanted from 2018 doesn’t mean it’s time to give up and start over. One of the biggest mistake’s companies make with their marketing is that they ignore the information for unsuccessful campaigns. For example, if you are an author and wanted to promote your book over Black Friday [...]

9 Automotive Marketing Strategies For 2019

The year has ended, sales are in and now you are counting the results. However, for the automotive industry there is no time to rest. Consumers are looking for new options to lease and buy, they want to find deals on last year’s models and more. You have to make sure that you are hitting the right consumers on the right platforms and encouraging them to visit your dealership to view your selection. Your 2019 marketing campaign starts now, and [...]

Staying Connected With Your Consumers

The holiday shopping season has concluded and for many businesses, sales numbers are about to decline. There’s little you can do to stop it as most consumers are done shopping for your products in high volumes and are now going to be buying based on need rather than promotion. It’s a time when most businesses scale back their marketing budget because they know that consumers will have less motivation to buy but should you stop your marketing completely? One of [...]