Own a marketing agency and looking for ways to generate more revenue? Ok, that sounded a little too 2am infomercial. However, the goal of every business is to make more money but the challenge for many of them is to find a way to get new customers in. While you are focused on that, wouldn’t it be nice if you could make more money off of your current clients? That sounds great but how can you do that and [...]
Selling cars isn’t difficult. People have a need or want, and they will come to your dealership to take a look at what you have available. They already have some idea of what they want but their goal is to test-drive a few options and see what they like and don’t like about these vehicles and what kind of deal they can get. Do they want to buy or lease? Do they want new or used? Are they trading [...]
Make The Most Of The Boost In Sales On The Year's Biggest Retail Weekend: Whether you own your own retail business or have customers who do, the weekend of Thanksgiving is a make or break weekend. Black Friday & Cyber Monday give you an opportunity to give your sales numbers a strong boost before the end of the year. For some industries and businesses, this weekend can represent anywhere from 10%-40% of their annual revenue. That’s how important this period [...]
It’s hard to admit it, but sometimes you need to cut costs because you’ve maxed out on the sales you can get, or your competition is too strong to compete with financially. This doesn’t mean you should stop marketing; it means you need to trim your budget. However, it cannot be at the cost of the traffic and potential sales you are currently generating. There are some things you can do that will trim those costs and still allow [...]
Data is a wonderful thing. It can drop the cost per acquisition down 40%-50% and give you an opportunity to reach consumers on multiple platforms, any number of times. As you look for ways to reach consumers to announce your Black Friday and Cyber Monday sales, data can be your hero. The problem is that you either do not have it or you do not know how to use it. If you are just sending out emails, that’s a [...]
For a large amount of businesses, Black Friday & Cyber Monday are more than just days where they can get a few more sales in. This weekend in November can generate millions in revenue and also allow their business to create long-term relationships with consumers. If you can get someone into your store or to visit you online and buy something from you, if they feel as though they got a good deal on a quality item, chances are [...]
Black Friday and Cyber Monday can be the biggest weekend of the year for some businesses as they look to get more sales in on this single weekend than they will in some months of the year. That’s a lot of pressure on anyone to produce results, especially your marketing team. There are always mistakes that are made like waiting too long to promote your business, not having enough deals to get people interested and so forth. However, one [...]
You’ve heard about SEO for years. In many ways, SEO was the original form of digital marketing where companies battled for position. Domains, content, links and keywords where all you needed for a top a top page ranking. Now, that’s just a start. Now you see results in 7-10 months instead of weeks. Now you have to do everything by the book and still wait. There are no shortcuts and to make matters more frustrating, you are battling for [...]
B2B marketing might be the hardest avenue because the costs are higher, and the returns are lower. No agency in the world can promise results in B2B because it’s so complicated. Businesses only buy based on need and your campaign goal is to either establish your brand so that they are familiar with you or to be found where they look when they do need your services or products. If you want to market the right way, follow these [...]
For nearly two decades, the only way to generate traffic from people who are actively searching for products and services was to either rank organically with SEO or to pay Google AdWords. SEO takes time and AdWords takes a lot of money. As a business owner you dealt with this because Google offers some of the highest conversion rates in the industry. However, with more competition than ever, the cost for AdWords and the time needed for SEO has [...]
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