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How To Reduce Your Marketing Budget And Not Lose Quality Leads

One of the first things companies look to do over the summer or slow months is to reduce their marketing budget. Sales will be down regardless of your efforts to keep them up, so the only solution is to cut back on what you are spending including employee hours, marketing and so forth. This is standard for a lot of businesses but there’s always a trick to reducing costs while still getting quality. For example, if you reduce the [...]

5 Ways To Improve The Quality Of Your Traffic

Traffic is a key element to generating online sales. It can come from paid ads, organically or people who are already familiar with your business. Your goal is to drive as much traffic to your site. However, one of the problems business owners see when their site generates a lot of traffic is that they do not see quality. Quantity is good, but if you are not getting people to buy or at least sign up, then is it [...]

Retail Marketing Tips: Content Creation

Of all the businesses that benefit from weekends and especially holiday weekends, no industry is impacted more than retail. Consumers wait as long as possible for an upcoming holiday weekend to purchase something because they know that the products they want will be available at a fraction of the price they would have to pay at any other time. It doesn’t matter if you want sheets for your bed, home décor or furniture, a new television, appliances or something [...]

Marketing Tips For Businesses Impacted By Travel

Traveling is now easier, and in some cases, more affordable than ever. Anyone can plan an entire vacation via their phone including booking hotels and plane tickets, renting a car or getting a lift to somewhere, planning which sites to see and restaurants to eat at and so much more. The issue isn’t with the person planning the trip, it’s with the business that is trying to get the attention of the traveler. How do you get your tourist attraction, [...]

Content Creation For Automotive Emails

Every dealership faces three challenges when it comes to marketing; competition, strategy and branding. Competition isn’t just about other dealerships in the area, it’s about places that sell their inventory online. If your dealership is located in Boca Raton, what’s to stop a dealership from grabbing some of your clients when they are in Miami? People will make the drive if they can get the vehicle and/or the deal they want.   The next challenge to separate yourself from the [...]

How To Measure Your Email Marketing ROI

Email marketing is a cost-effective way to drive in traffic and introduce your brand to a new audience. You can target recipients based on hundreds of attributes including their age, gender, location, personal interests, credit score, shopping habits, job title, if they have children, if they are married, political affiliation and so much more. There’s no denying the benefits it can bring your marketing campaign. However, one of the issues that comes up for businesses is how to measure it’s [...]

The Right Way To Do Data Marketing

Whether you’re new to data marketing or you’ve been doing it for years, it’s always good to know the basics. Data marketing is different than other forms because you are not randomly sending ads out to people and hoping for a response. You are targeting individuals based on specific criteria. This criteria can include a person’s age, their gender, where they live, their income, if they own or buy their car or home, their political and personal interests and [...]

Am I Marketing To The Right Audience?

Who sees your ads? If you are marketing via email, social media, display or something else, you actually have the opportunity to select your audience. If you properly target an audience for a campaign, that campaign will see a higher number of engagements. If you poorly select your audience, the campaign, despite good creative and content, will struggle. These platforms are very popular because of their targeting opportunities. Rather than randomly sending your ads out, you can select who [...]

Where Should My Traffic Come From?

Multi-channel marketing presents unique challenges and opportunities. For example, you have five platforms that generate traffic; email marketing, display, PPC, social media and SEO. These are all proven channels that produce consistent traffic, but they all are completely different. The first thing you have to remember is that the type of business you have will influence where, and how reliable, the traffic should be from these channels. A restaurant will see traffic from SEO, but they will see better quality [...]

Branding; The Backbone Of Marketing

Whenever branding comes up, business owners and managers begin to roll their eyes. Branding is boring. It costs money and doesn’t have any proven ROI. You cannot track its significance, you cannot tell whether it helped or not. How do you know if someone bought something from you because they heard of your brand five months ago? How do you know if your clicks were higher on your social media campaign or your emails get more opens because consumers [...]