Blog

Is Facebook Better Than LinkedIn For B2B Marketing?

Whenever you talk about B2B marketing and social media, the first thing that comes to mind is LinkedIn. It makes sense as LinkedIn provides detailed information from a business standpoint, allowing you to contact people based on their job title and what company they work for. You can even send them content in different ways including banner ads and direct messages. It’s a great platform that is used by businesses focused on B2B marketing and it’s been the leader [...]

The Youthful Allure of Instagram

The Youthful Allure of Instagram: Why It is Still Popular with Tweens and Teens

It is no secret that most tweens and teens love socializing and taking selfies. These are two of the main reasons Instagram—since its inception in 2010—has remained so popular with the younger generation. The Pew Research Center reports that almost three-quarters of teens are enjoying interacting on Instagram, largely in part because of the social nature of this platform that builds relationships with community and friends. In fact, about 63% of teens surveyed by E-marketer said they used the [...]

Omnichannel Marketing

Omnichannel: The Champion Multitasker of Digital Marketing

Multi-tasking. For the past few decades, it has been the buzzword of dedicated employees, the mantra of working mothers and the secret of cross-training athletes. Yet it is also the essence of a smart digital marketing campaign. Sometimes referred to as multi-channel or cross-channel marketing, omni-channel marketing is the master multi-tasker of advertising. It allows advertisers to reach the same customer on different marketing channels with a single campaign. Case in point: Joe sees a display ad on Facebook advertising [...]

Waking Up the Economy with Digital Ads

As our 50 states teeter and totter to re-open the country’s economy amid Covid-19, they may be wise to recall one important business-minded tip that America learned after 9/11: marketing drives commerce. Ad Age’s executive editor Judith Pollack reminds us of General Motors’ ‘Keep America Rolling’ campaign that propelled the automotive company after the fear and uncertainty following the 2001 disaster. Automotive News notes that Ford is taking its own advice once again, now offering tempting incentives and financing for [...]

How To Learn From Your Competition In Marketing

How often do you check out the competition for your business? Once a day, month, year, or not that often? Your competition gives you a unique insight into what you should be doing. If they lower their prices, you should consider lowering your prices. If they have a weekend sale, you should consider it as well. Why? Because each consumer who sees your competitor do something will expect you to do something similar, otherwise why would they choose you [...]

LinkedIn Marketing Debate; Company Page Or Personal Profile?

LinkedIn is one of the top social media profiles in the world. It’s a platform that allows professionals to literally post their resume and experience and be seen by thousands of potential employers. Along with that, you can connect with other professionals and share information about your products or services either with the hope of making sales or getting a new job. Some people just use their profile so that they can share their company information and showcase some [...]

Shopify Vs WordPress Websites

Business owners routinely face the challenge of finding reliable information and guidance when it comes to making important marketing decisions. One example that really stands out is that of choosing which web design platform to go with for a retail store. Two of the more popular options are Shopify and WordPress. They both are well established and present different advantages and disadvantages. Here is a breakdown of what you need to know to choose the best platform for your [...]

Smart Marketing For Politicians

Politicians are in an unusual situation in 2020 as it’s unlike any election in our nation’s history. People are not only voting at a higher rate, but they are more passionate about who they are voting for. Swing votes are more important than ever before as the country and most races are split down the middle. In order to make sure that a campaign is successful and ends in victory, candidates must focus on not only their supporters, but [...]

5 Marketing Mistakes Businesses Will Make As They Reopen

As American begins to reopen, businesses are sure to rush to reach consumers and offer them incentives to come back. Some will have a wide variety of promotions they will want to offer and others will only need to flip a switch and hundreds of people will be ready to come in for the services and products they haven’t been able to have in months. Depending on your situation, you need to handle your marketing carefully, especially if you [...]

Why Email Marketing Needs To Be Part Of Your Marketing Strategy

Have you been on the fence about adding email marketing to your campaign? Some companies do not believe in it because they feel like their consumers will look for their services on Google or social media rather than responding to an email. Even if that’s true, you are missing a valuable point of how this form of advertising can be utilized. It now costs thousands of dollars to continuously reach consumers via search engines and social media. Yes, it [...]