Blog

We Can Market That

How many times have you heard that you can’t market a product or service online? Platforms like Google and Facebook limit what you can send consumers, and, in some cases, it creates a serious gap in your marketing capabilities. CBD is a great example as you cannot market via Google AdWords or Facebook with few exceptions. Business owners and entrepreneurs are growing impatient with the fact that they cannot market their products and services on these platforms because they [...]

Using Your Data To Get More Social

What does it mean to utilize data? Most people would talk about sending an email to the consumer or even a postcard. Maybe running some ads to them on sites they visit or something else. You can even call them or send a text, but that creates fewer results because people feel like it’s an invasion of privacy. You know that you need to frequently hit the consumer with ads and that’s why you send out email campaigns two [...]

How To Market Yourself For The End Of 2019

Hasn’t this year flown by already? It feels like just yesterday you were making New Year’s resolutions and now you are trying to plan for 2020. Hopefully it’s been a solid year for you but one of the things you may not be happy with at this point is your marketing. Whether you’ve seen results or not, there’s always room for improvement and part of the problem is that you have to find ways to end the year strong. [...]

Let’s Talk About CBD Marketing

If you haven’t heard about CBD, where have you been hiding and is there room for one more? In all seriousness, CBD is one of the fastest growing markets in the United States and is projected to be a billion dollar industry within the next year or two. If you are thinking about diving into the industry then you are not alone. Every month it seems like there are dozens of new businesses that offer hemp oils online and [...]

Start Writing Articles On LinkedIn

If you are your own brand and you are trying to connect with people, especially in the B2B realm, then LinkedIn is the place for you to be. You can connect with people in your industry as well as people who are in the field you want to target. For example, if you are in marketing but you offer services designed for health insurance agents, you can connect and market to agents all around the country from your profile. [...]

How Can You Use DigDev Direct’s Data?

By now, you are familiar with the fact that DigDev Direct has one of the most comprehensive databases in the country and can utilize this data to enhance your digital marketing solutions. But what does that mean? How does that work, and can you see results? Results are tricky because you have to understand the way digital marketing works and the customer journey. Let’s begin with how to use our database. Identifying and Selecting An Audience You can take 200-400 records [...]

Do Likes And Followers Matter Anymore?

If you have been involved in social media marketing for more than five years, you’ve seen several changes in strategy, costs, engagement, targeting options and more. Ten years ago, the strength of your social media marketing was based on how many followers and likes you had on your profile. Now, that number isn’t as important and it’s something that many companies completely ignore. Ideally, if someone were to view your company profile page, you would want them to see that [...]

Database Marketing

How To Expand Your Data

Collecting data is nice and it’s something smart businesses do as they look to establish their brand and keep consumers updated on new products and services. However, there is a common misunderstanding when it comes to how to utilize data the right way. For example, what information do you collect when someone signs up for a promotion or buys something from you? Normally, it’s a name and an email. If you are lucky maybe a date of birth or [...]

Facebook Marketing

Facebook Marketing, How To Generate Sales

Facebook marketing offers a unique opportunity for your business to connect with its audience every day. If your content is strong, followers will like, comment and even share your posts, increasing your visibility and bringing in new followers. This strategy can be utilized on Facebook, Instagram, Twitter, LinkedIn and any other social media platforms as well. The key to marketing on these sites is to produce high-quality content. It can be in the form of videos, creative images, blogs [...]

How To Reduce Your Marketing Budget And Not Lose Quality Leads

One of the first things companies look to do over the summer or slow months is to reduce their marketing budget. Sales will be down regardless of your efforts to keep them up, so the only solution is to cut back on what you are spending including employee hours, marketing and so forth. This is standard for a lot of businesses but there’s always a trick to reducing costs while still getting quality. For example, if you reduce the [...]