What Is Permission-Based Email Marketing?

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What Is Permission-Based Email Marketing?

Permission-based email marketing is one of the best ways to ensure that the people who opt in to your email list will actually get all the emails you worked so hard to create.

It is essentially the opposite of non-permission-based email marketing, in which the marketer might attempt to sell to emails on a list they have purchased or otherwise procured without the permission of the email owner.

Simply put, choosing to engage in permission-based email marketing means that you are not only giving your future customer the opportunity to give you their email but also to confirm that they do indeed want to receive emails from you in the future, both transactional or promotional in nature. We make permission-based email marketing easy.

Does Permission-Based Email Marketing Guarantee Email Arrival?

Of course, there are no guarantees when it comes to whether or not your future customers will receive your emails in their inboxes. The rules and algorithms are complex and vary significantly from country to country and email client to email client.

However, non-permission-based email marketing will almost always be less effective permission-based. Taking a few simple steps so your potential customers have the opportunity to follow General Data Protection Regulation (GDPR) protocol increases the likelihood that they get your emails.

What Is GDPR and Why Does It Matter?

General Data Protection Regulation (GDPR) are a set of rules put into place to protect those who live in the European Union from getting spammed with unwanted promotional emails. It requires all businesses to obtain explicit consent from email owners before sending them an email of any kind.

This is usually accomplished with either a consent box added to the email opt-in form or bar, or a double opt-in email that asks the email recipient to confirm a second time that they’d like to get emails from the business.

Do Countries Outside the EU Require Permission-Based Marketing?

Yes, but the rules are a bit less strict.

In North America, the CAN-SPAM Act of 2003 requires that businesses always make it easy for email recipients to opt out of receiving emails from any business. This is easily accomplished by adding an Unsubscribe link to every email. Most email clients automatically include these in the footer of all email templates.

If you need help, we’re here to help you get everything in place to increase your email open rates. Contact us now for more information.

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