Facebook Marketing

Facebook Marketing Tips; No Pixel, No Conversions

Facebook marketing has become one of the most popular platforms in the world of digital marketing as it provides detailed information and targeting options. Nearly any business can select a highly targeted audience and deploy ads of all shapes and sizes to them. Even better, the platform has a retention rate that is higher than any other form of media including television. With that alone, it’s easy to see why companies have rushed to spend their marketing budget with [...]

Utilizing Data To Reach A Consumer In Multiple Ways

Data marketing will potentially become the most utilized form of digital marketing, even if we do not realize it. The idea of utilizing data to reach consumers comes down to one thing, accuracy. Rather than hitting an audience of one million people with an ad, you can utilize the data to figure out who is most likely to buy from you or have an interest in your offer and hit that audience directly. Now, instead of paying to hit [...]

Is Facebook Better Than LinkedIn For B2B Marketing?

Whenever you talk about B2B marketing and social media, the first thing that comes to mind is LinkedIn. It makes sense as LinkedIn provides detailed information from a business standpoint, allowing you to contact people based on their job title and what company they work for. You can even send them content in different ways including banner ads and direct messages. It’s a great platform that is used by businesses focused on B2B marketing and it’s been the leader [...]

How To Trim, Not Turn Off, Your Marketing During Coronavirus Pandemic

Everyone is feeling the impact of the coronavirus pandemic as it has taken over the world. Businesses, sports, entertainment, events and more have been shut down for months and the ending is still not in view. It could last another week, month or longer. While staying safe is the top priority, business owners have to make difficult decisions. Some are lucky and can either remain open or are actually doing more business than usual. Grocery stores, delivery services, certain [...]

Businesses Need To Get Social During Coronavirus

With millions of people stuck at home, many businesses are trying to decide whether or not they should shut down, not how to improve their marketing efforts. While it's difficult to show the value in long-term marketing right now, several businesses are thriving with the use of social media campaigns that offer free giveaways and incentive for consumers to sign up. The advantage for the business is that they capture the contact information of the consumer, are able to connect [...]

Facebook Ad Campaign

A New Way To Use Facebook For Ad Campaigns

If you are one of those people who looks for the latest and greatest thing, then get ready for a new opportunity with the use of Facebook. One of the biggest challenges with marketing on social media is that you see plenty of engagement and traffic, but few conversions and sales. Why is that? Part of the reason is that people are on there for information, entertainment, to communicate with friends and keep track of what’s going on in [...]

Facebook Marketing

Facebook Marketing, How To Generate Sales

Facebook marketing offers a unique opportunity for your business to connect with its audience every day. If your content is strong, followers will like, comment and even share your posts, increasing your visibility and bringing in new followers. This strategy can be utilized on Facebook, Instagram, Twitter, LinkedIn and any other social media platforms as well. The key to marketing on these sites is to produce high-quality content. It can be in the form of videos, creative images, blogs [...]

Building An Audience With Facebook & Instagram Live

It’s impossible to have Facebook or Instagram and not know about the Live feature. This feature has opened doors to social media marketing that companies are desperate to take advantage of. But why is it so popular and how do you take advantage of it? If you research television viewership, live shows seem to do far better than taped ones. Obviously, there are certain shows that have to be taped, but when compared to similar types of programing, live episodes [...]

Improving Your Facebook Marketing Strategy

Have you accepted the fact that your Facebook marketing strategy is in desperate need of a makeover? Last year’s numbers were not what you expected and this year hasn’t improved much either. The problem is you have no idea how to improve on them without adding thousands of dollars to the budget, something you would rather avoid. Rather than rushing into ways of how to improve numbers, first you need to know what you are dealing with. What You Need [...]