Companies That Use Email Marketing Are Winning
Your company email newsletter could be filled with mistakes, and you may never know about it. Learn how successful companies build and execute campaigns that work.
As a marketing professional, you have plenty of tools at your fingertips. But company email newsletters have a power other methods just can’t touch.
At DigDev Direct, we’ve built our business on the power of email marketing. Our opt-in lists give companies just like yours the opportunity to reach customers who are ready to buy right now. We believe in email.
But if you need a bit of convincing, keep reading to find out why you should join us.
Consumers Prefer Company Email Marketing
You could shoot out social media messages to reach a willing customer base. You could also invest in SEO methods to ensure people find you when they’re searching for solutions. But if you really listen to what people want, you’ll choose email.
Researchers say about half of all consumers prefer email outreach, as opposed to these other forms:
- Display advertising
- Text messages
- Mobile apps
- Social media messages
Studies like this prove that people want to see your name shining up from their email inboxes. If you’re not investing, you’re missing out.
Avoid Common Company Email Newsletter Mistakes
While consumers want to hear from you, they want your messages to resonate. Make a few mistakes, and they could opt out of your future campaigns.
Consumers report dissatisfaction with outreach that is:
- Too frequent. Send notes over and over again without proper spacing, and you can overwhelm the market.
- Not relevant. Every note you send should relate to your products and services. Veer off topic, and you could cause irritation.
- Unwanted. Your customers must opt in to the messages you send. If they don’t remember doing so, they can get upset by your notes.
Write up your campaigns, and ask a coworker or supervisor to check your work. That extra quality control step could ensure that you’re using email the right way.
And if you need help getting a company email marketing program off the ground, contact us. We’ll set you up with lists that work, and we’ll give you the training you need to use the tools properly. We’re ready to get started.
