Blog

Why you need to start Retargeting right now!

Not sure if retargeting is right for you or even what it is? Have you ever visited a website and days or weeks later noticed an advertisement from that site on a completely different page. It could be a sports teams’ ad that’s on a plumber’s website. It doesn’t make any sense for it to be there but it is. How did they put it there, how did they know that you would be there? The answer is simple, [...]

Email & Facebook, It’s Time To Get Noticed

If there’s one thing you can guarantee in business and advertising, it’s that your client has an email address and they are on Facebook. The average person spends over 4 hours a day on their phone and the majority of that is on social media. Depending on what type of business you have, the quality of your content, your goals and budget, you will see varying results from this platform. Being able to send an ad to millions of people [...]

How Press Releases Are Making A Comeback

Have you ever used a press release? Do you even know what they do? To put it simply, a press release is a piece of content that is sent to a PR site. That site distributes the content to thousands of sites and based on the topic, those sites will either pick it up or not. Some will obviously perform better than others but the goal is to have as many sites pick up your content as possible. Once [...]

The Real Reason Content Is King

Content is king. You’ve heard that before or seen it on other blogs and sites that talk about advertising. But what does it really mean? Before we jump into that you have to understand what content is. Simply put, it’s anything that your company produces that is seen or heard by a potential consumer. This includes the packaging on your products, your advertisements, your business card, any radio or TV ads you are running, what your website says, any [...]

Passive Vs Active Marketing

Every business needs to market themselves. However, the most effective way to market yourself is going to be based on your location, industry, goals, budget, resources and other factors. Most companies need to rely on multiple forms of marketing to get the best results. Some methods work better for short-term and some are better suited for long-term campaigns. When done correctly, these different strategies can work together to help build your brand and tap into a dependable source of traffic. Understanding [...]

Social Media Boosting Tips

How important is social media marketing for your business? The average person spends over 4 hours a day on these sites, mostly on their phone. That means if you can get your ads in front of them they will be more focused than any other platform out there. Even companies that feel that they would not benefit from these sites still need to have a presence because of the long-term branding effects. It’s Time To Give Your Social Marketing A [...]

Putting Your Advertising Efforts On Display

Among the choices for advertising are television and radio ads. The idea used to be simple, millions of people hear or see your ad on a continued basis and even if they do not react to it, they see your name and your promotion and it helps build your brand, eventually leading to a sale. This is the old school method for getting eyes on your brand. You cannot prove numbers, you cannot prove that it gets results and [...]

5 Marketing Trends To Watch For In 2018

It’s amazing how quickly 2017 has flown by and we are already looking into marketing trends for 2018. There will be a lot of talk about new technology, new sites to check out and other trends. However, the real traffic will be found on familiar platforms, using new tools to maximize opportunity. As you re-evaluate what worked and what didn’t, it’s time to put together a new strategy that will get results. While many of these trends are not new, [...]

What’s Your SEO Score?

We live in a world of instant gratification. We want results and we want it now. People fail to see the value of working for something, putting time into it and then benefiting from that effort. A great example of that is search engine optimization. You need to put in the time to develop a healthy website, create content, target the right keywords and follow the rules Google has created to get your website to rank. Why Do I Need [...]

Revamping Your Marketing Strategy For 2018

It doesn’t matter how successful a year your business had, everything starts over in 2018 and that includes your marketing strategy. Whether you are heavy into Google with SEO & PPC, spending time on social platforms like Facebook and LinkedIn, or you believe more in running ads across the web, it’s time to take a serious look at what worked, what didn’t and what needs to be changed. Here’s how you get started: Pull all your data: There’s no [...]