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7 Tips For Increasing Repeat Business

It’s not easy or cheap to get a new customer. You can literally spend hundreds of dollars just to make a sale that nets you less than ten. So why do it? Because that single $10 purchase can give you a customer for life, meaning they spend $10 with you every month, refer you to their friends and family and help you to grow your business. Companies look at the cost of acquisition a lot differently now. Let’s use [...]

Stop Trying To Sell, Start Trying To Educate

It’s easier than ever to reach an audience. You can reach them on social media, by blogging, by using display ads, with email marketing and other options. However, the challenge is to get their attention and keep it. You can have a great ad with great placement and still not get the click just because the person isn’t interested in buying something right now or they are distracted by something else. One of the biggest mistakes small businesses make is [...]

5 Marketing Tips For Doctors

For many doctors, the idea of getting more patients isn’t something they have to worry about. Some cannot find time to see a new patient for weeks or even months. However, for many physicians, competition has never been steeper as is the need for a strong online presence. How do you build your brand, introduce new services, protect your online reputation and establish yourself as the leading expert in your field? Here are some doctor marketing tips that will [...]

How Changes In Social Media Marketing Impact My Business

Whether it’s Instagram, Facebook, Twitter or LinkedIn, the top platforms have been making big changes to the way you can market your business on social media. Their goal is to make more money while also creating a friendlier and easier experience for the user. This isn’t the best news for you as people who are following your page will see fewer of your posts. That’s really amazing when you think about it, you have to now pay to have [...]

The Big Secret To Increasing Sales Online

You really don’t care what works as long as something does. Every business owner is interested in one thing, seeing results. You don’t care if it’s from social media, email marketing, having an employee out front of your store spinning a sign or something else, you just want to see sales. That’s fair and that’s why you need to be prepared to try new things. Everything works different when it comes to ecommerce marketing because it depends on several [...]

How Can SEO Help My Business?

A lot has changed when it comes to SEO. It used to be so easy to get on the top page. You just needed a few blogs and a good domain name, and you were on the top page in a matter of days. Now it can be months before you see top page rankings, and everything needs to be done by the book. Even more important, the top page if covered with spots for paid ads, maps and [...]

It’s Time To Take Your Email Marketing To The Next Level

Social media and email marketing are the top two forms of internet marketing businesses do today. That’s more than SEO, PPC, display and anything else and the reason is because it’s cost-effective and produces immediate results. It’s also very easy to do whether you are managing your company Facebook page or hiring a company to hit 20,000 people in your area with an email about a sale you have coming up. There is no television channel, newspaper or website [...]

How To Market Your Shopify Website

Shopify is one of the most popular ecommerce solution platforms that allows small business owners to put their entire store online at a low price. One of the biggest advantages the platform offers is that anyone can do it as it does not require any web design experience and it is also very affordable. Businesses pay a small monthly fee which includes customer support and assistance and then a small fee per each transaction made through the site. For a [...]

5 Ways To Improve Conversion Rates

The average conversion rate can be anywhere from 2% to 5%. There are several things that go into having a higher conversion rate and the better the results, the better your ROI. Very rarely can you launch a single campaign and see great results. The businesses that see the best results have spent months or years finetuning their efforts, improving on ad placement, promotional content and more until they see their numbers go up. While every campaign is different, here [...]

Don’t Be Shy About Your Marketing

We’ve all seen a bad commercial. The images stink, the acting looks bad and it’s annoying to the eyes and especially the ears. The worst part is that those commercials are shown over and over again. Why do these companies show this stuff to us? Because they know that even though their commercial is bad, it’s going to leave an impression with you and you will remember it more than something that is good. That doesn’t mean you should do [...]