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8 Ways To Improve Your Email Marketing Efforts

Every business should be running an email marketing campaign. However, if you are not happy with the impact it is having it may be because you are not doing something right or simply have unrealistic expectations. How often do you open a message from someone you’ve never seen or heard of? But if you saw that name over and over again, then you’re more likely to open the message and see what it’s about. If you are new to [...]

Common Traits Of Successful Marketing Campaigns

Everyone wants the secret sauce; they want to know what to do that will make their marketing campaign better and increase ROI. Every agency knows the struggle, you have potential customers come in and spend 2-3 hours going over all the services, getting the best possible game plan on how to be success and then they get up and leave only to go and find a company that will claim to do the same things for half the price. [...]

When & How To Promote A Sale

It doesn’t matter what holiday is coming up, if you sell a product or service that would see an increase in sales because of that holiday, you need to have a big promotion to maximize results. Father’s Day, Memorial Day, Christmas, Black Friday and plenty of other times throughout the year, businesses have a unique opportunity to take advantage of millions of consumers who are looking for a bargain. So how do you advertise this promotion to maximize your return? [...]

Branding Vs ROI

Your business needs to make sales. That’s not up for debate. However, what is up for debate is how it can generate the most sales without breaking the bank. There are several services available to increase traffic and sales online. Finding which ones will work best for you, how much of a budget you can put into those services and being patient while they grow are the keys to generating real revenue. It all starts with knowing what a [...]

8 Affordable Marketing Tips For Realtors

Being a realtor can be a great job. You sell people houses or condos and you get a big commission check. You have a chance to make more money, especially if you work harder. However, you soon realize that there are a lot of people who also realized this and the market is flooded with real estate agents. How do you separate yourself from the crowd to not only get clients but get sales as well? 8 Low-cost Marketing Tips [...]

What Are The Challenges You Face In Marketing?

Sometimes it’s nice to have someone who listens. After a tough day at work we need someone to vent to and you appreciate when that person is a good listener. The same can be said for marketing. You shouldn’t have to sit there and listen for an hour as some salesperson brags about the marketing services they offer before they even know a single thing about you. A real salesperson is going to be quiet, give you a chance [...]

Show Me The Tracking!

Even the smallest local businesses can benefit from having an online presence. A landscaping company can gain customers from having a Facebook page that targets people in their area. A golf instructor can promote themselves with instructional videos on YouTube. There is no limit to the ways you can promote your business with the tools that are available to you online. However, the question that always comes up for small business owners is which method works the best for [...]

Increase Holiday Traffic With Email Marketing

Does your business benefit from holiday sales? It doesn’t matter if it’s Christmas, Thanksgiving, Valentine’s Day or St. Patrick’s Day, if you have a business that makes money due to weekends and especially holidays then you need to maximize your earnings. So what’s the best way to promote a major sale or event to thousands, if not millions of consumers? There are several platforms that work well; social media, press releases, paid ads. However, the most cost-effective way to [...]

Twitter Marketing Tips

Are you trying to figure out if twitter marketing is worth your time and effort? Business owners are always faced with difficult decisions. You only have so much time during the day and so much money to allocate towards your advertising budget. If something isn’t going to produce a solid ROI then why would you stick with it? That’s the question many business owners ask and it’s actually a mistake. You cannot look at things as cut and dry [...]

Instagram Marketing Tips

Instagram marketing has pushed itself to the forefront of social media marketing and it doesn’t appear to be going anywhere anytime soon. Its popularity is undeniable and plenty of people have become “Instafamous.” The term refers to individuals who have gained tens of thousands of followers or more. Companies pay these people to promote their products or events. How Can I Use Instagram Marketing To Benefit Me? The social media platform can benefit your company in two different ways. The first [...]