Increase Holiday Traffic With Email Marketing

Does your business benefit from holiday sales? It doesn’t matter if it’s Christmas, Thanksgiving, Valentine’s Day or St. Patrick’s Day, if you have a business that makes money due to weekends and especially holidays then you need to maximize your earnings. So what’s the best way to promote a major sale or event to thousands, if not millions of consumers? There are several platforms that work well; social media, press releases, paid ads. However, the most cost-effective way to [...]

Show Me The Tracking!

Even the smallest local businesses can benefit from having an online presence. A landscaping company can gain customers from having a Facebook page that targets people in their area. A golf instructor can promote themselves with instructional videos on YouTube. There is no limit to the ways you can promote your business with the tools that are available to you online. However, the question that always comes up for small business owners is which method works the best for [...]

Improving Your Facebook Marketing Strategy

Have you accepted the fact that your Facebook marketing strategy is in desperate need of a makeover? Last year’s numbers were not what you expected and this year hasn’t improved much either. The problem is you have no idea how to improve on them without adding thousands of dollars to the budget, something you would rather avoid. Rather than rushing into ways of how to improve numbers, first you need to know what you are dealing with. What You Need [...]

When To Do A Press Release?

You may have already done a press release or heard of other companies doing them. A PR is an official statement from your company which is issued to hundreds of thousands of sites. Based on the relevance of the topic it could be picked up by a few sites or hundreds of thousands. Companies tend to release one when they have big news including a promotion, a new product, they are moving to a new location or something else. [...]

The Real Value Of Social Media Marketing

You’ve heard a lot about social media marketing but you still aren’t sold. You have a Facebook page and a Twitter account but you haven’t posted to it in months. What’s the point? Is it really going to drive in traffic and sales? The truth is that it really depends on your business. Some businesses will make more sales from social media marketing than any other form of internet marketing. However, for some the best it will do is [...]

How To Find A Reliable Web Designer

It’s time to upgrade your website and find a reliable web designer. You’ve been putting it off for months, maybe years but it’s time. Every day, you see emails and comments from customers and visitors about how your site isn’t loading fast enough or doesn’t have the right information. Keep this in mind, for every one complaint you are getting you are losing ten customers who did not have the patience to message you about their problem. So multiply [...]

Email Marketing & Retargeting For Quick Traffic

Everyone’s searching for cost-effective ways to get quick traffic. Pay Per Click gets great results but the problem is your company may not have a big enough budget to compete with your competitors. Social media and SEO are very effective tools but they take time to develop and you need something that gets quicker results. So you need something that is affordable and can get quick results? Email Marketing There is no better way to reach tens of thousands of people [...]

The Importance Of Branding

The majority of people will tell you they’ve never purchased a single product because of a TV commercial, billboard, ad or anything else like that. They are unknowingly lying because the fact is that we all have purchased something based on advertising. That’s why every year companies dedicate a large portion of their marketing budget towards branding and if you own a small business you cannot overlook the value in building a brand. Personal Research Still not convinced at the value [...]

Clicks Vs Followers

When you own a business you have to make some pretty tough choices. You do not have the money to waste on trying things out. You need results and you need every penny you spend to count for something. This is especially true when it comes to marketing and there is a debate between what’s more valuable, followers or clicks? Whether you want to put your budget behind social media, pay per click or email marketing the bottom line [...]

Planning Your Marketing Strategy For 2017

2017 is going to be an important year for many businesses around the country. As you take a look back at 2016 you want to identify what worked, what didn’t work and why? There are plenty of variables that influenced your internet advertising results and you want to learn from that as you put your 2017 marketing plans in action. Every business and industry is different and you need a custom plan that will show favorable results. DigDev Direct [...]