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Holiday Marketing Tips: Retail And Email Marketing

Last minute shopping during the holiday season is nothing new. However, what may surprise people is that last minute marketing also happens, quite often. The problem is that small business owners wait until the last minute to get their marketing strategy together. While that’s not ideal, the fact is that you are ready to get going and you need options that are fast, affordable and effective.   What Are Your Goals?   Your first goal is to get sales. That’s really all you [...]

Selecting The Best Holiday Call-To-Actions

For some, a call to action may seem easy to figure out. What’s so hard about putting “Click here to learn more” on an image? However, one of the mistakes businesses make during their marketing campaign is that they take their CTA for granted and do not do enough research on what the goal of each campaign is.   For most businesses, the goal of the campaign is to get sales. However, the problem is that you cannot immediately introduce content [...]

8 Ways Email Marketing Benefits Automotive Holiday Sales

As a dealership, you are looking for ways to reach the consumer and raise awareness of your promotion and inventory. It seems simple enough and there are literally dozens of ways to get traffic to your site. However, what is really going to get people on your lot and looking at your cars? If you’ve tried television, social media, and other advertising avenues and you are still struggling to separate yourself from the competition, it’s time to take a [...]

Remarketing Email Openers

There’s a reason why businesses pay millions of dollars to show you the same commercials over and over again. The more you see the same ad, the more familiar you are with its content, the brand that is showing it and the message it offers. Their goal is to make sure that the same people see the ad so much, that when they decide to purchase the product or service in that industry, they go with the business they [...]

Automotive Holiday Promotions & Email Marketing

November is officially the start of the automotive shopping season. All over the country, car dealerships of all sizes will be looking for ways to edge out the competition, reach the right consumer and get people to visit their lots. Discounts, new inventory, creative financing options, money for old vehicles and other promotions will be run with the hope of capturing the attention of a potential customer. This is where you can make or break your year and you are [...]

Email Marketing Planning & Preparation

A great way to introduce holiday promotions to an audience of consumers is with email marketing. This marketing strategy is cost-effective, allows you to target the audience, is easy to track and can be used throughout the year. Whether you’re marketing a service or product, the first thing you have to focus on is introducing your brand to a consumer. When someone goes to the grocery store to buy something and they look at shelves with dozens of options for [...]

8 Email Marketing Strategies For Retail Holiday Promotion

Retail holiday promotions are a tricky thing. It’s the time of year when people spend more money and make more purchases but there’s also more competition out there. Every small business is advertising and it’s up to you to reach the consumer early and often, making sure that you are getting the best ROI for your campaign. Email marketing is the most cost-effective way of reaching a targeted audience and driving traffic to your site. However, proper strategies need [...]

Using Email Marketing For Lead Generation

Small businesses struggle to find cost-effective marketing options that will help generate leads, introduce new consumers to their brand and encourage them to engage. Social media sites like Facebook and Instagram, retail sites like Amazon and eBay and search engines like Google and YouTube get billions of hits a day and offer affordable advertising solutions. The problem is standing out from the competition and getting the attention of the viewer. Email marketing bypasses those issues and puts you directly in [...]

Understanding Data Based Marketing

Time is money and in the world of online marketing you need to see results as quickly as possible. The problem is that other platforms may take too much time, cost too much more or don’t provide enough of a reach for your business. Data based marketing is a great way to reach millions of consumers in a short period of time and not spend a lot of money to do so. While the concept has been around for [...]

5 Things About Facebook Boosting You Didn’t Know

Facebook marketing or boosting is a cost-effective way for businesses to reach a targeted audience on a platform that they are using an average of four hours a day. Depending on the quality of content, budget and industry, businesses will see varying results. The key thing is to make sure that you set realistic expectations and understand that people are not on social media to buy things, but to be entertained and informed. If your only goal is sales, [...]