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Tag You’re It; Encouraging Customers To Tag You On Social Media

Marketing is one of the most competitive fields in business today. There are so many ways to market your company but not every platform is going to be right for you. For example, a restaurant will find more advantages with social media than a doctor potentially will. However, that doesn’t mean the doctor should avoid being on social media, it just means they need to find the most effective platforms to use. One thing most businesses would benefit from is [...]

Marketing Tips For Insurance Agents

Insurance agents, whether it’s life, auto, health or something else, are always competing for clients. One of the most frustrating aspects of the job is that your services are actually very affordable; in many cases they do not cost the client anything. You are paid by the provider and your costs are the same whether they use your services or go and get their own coverage. However, when it comes to marketing insurance agents have a bigger challenge, getting [...]

B2B Marketing Tips

There is nothing easy about B2B marketing. You have so much competition and your consumer is someone who doesn’t want to hear from you because they are busy trying to run their own business. It can be frustrating because traditional advertising methods don’t work as well in this area and you have fewer resources and options. To make matters worse, the cost per acquisition is going to be higher which means you need to make sure that you have [...]

Marketing Tips For LinkedIn

Linked marketing is a little different than other social media platforms because it mainly focuses on B2B. The thing you have to remember about marketing is there are two main focuses; branding and targeting. You put your brand out there for everyone to see so they become familiar with it and you target the right audience so that they see your ads. If you need to do B2B then this is the best social media platform to use because [...]

5 Ways To Get More Out Of Google

If you’ve given up on Google marketing it’s probably because you haven’t seen the results you wanted to. The problem with that is you are missing out on advertising with a site that gets over 3.5 billion hits a day. Is that something you really want to avoid being on? Some businesses can take advantage of short cuts to get traffic and utilize tools like AdWords for faster results. That’s a great idea but if you are looking to build [...]

12 On-page Hacks to Improve Google Search Engine Ranking

Most service industry businesses want their company website to rank well in search engines. But for many attorneys, architects, and consultants, search engine optimization often sounds more like voodoo than science. Optimizing your website for better search engine results need not be so scary, if you make your page content easy for people, rather than machines, to find what they want. Here are 12 common sense techniques to tweak your web pages and improve search engine results. URL [...]

Which Social Media Platform Is The Most Valuable

You know your business needs to be on social media but you aren’t sure which platform would be the most valuable for you. For starters, you need to be on all of them. Even if you never get a single lead from one of them, they are free, get ranked well on Google and other search engines and help with branding. Not A Simple Answer The problem with asking which social media platform is best for you is that there really [...]

It’s Time To Start A Newsletter

Need to give your email marketing a bit of a boost? The problem might be that you are sending out too many messages talking about the same thing. You have a promotion every week which is great but people are tired of seeing the same thing over and over again. You need to change things up and the best way to do that is to add a monthly newsletter to the mix. A newsletter will not only provide your [...]

What You Need To Know About PPC

It doesn’t matter what you are doing with your internet marketing campaign, if you want fast results, you have to pay for them. PPC (Pay Per Click) was designed to be the great equalizer, where companies had the opportunity to literally buy your interaction, not just your attention, but to actually have you click on their ad and visit their site. Imagine if a soda company only had to pay for television ads if someone actually clicked on it? [...]

Am I Utilizing Email Marketing Correctly?

Every business can benefit from email marketing. However, if you’ve been running your own campaigns and you are not getting the results you want, it could be time to take a look at your strategy. You may need to reach new consumers, improve your creative or try changing up your tactics. As you begin to look at your current campaigns and find ways of improving your efforts, it’s important that you compare cost-effective options to those that may be [...]