Fastest and Most Affordable Ways To Hit 1 Million Consumers
We live in a world of instant gratification and we want what we want, right now. The same comes to marketing and even though your marketing team told you that you need to buy your audience months before you even run a major sale, you didn’t listen. You have ever excuse for why you waited but the fact is that it’s time to do something, anything that will drive traffic to your site.
Whether you need to hit an audience of 100,000 or 200,000 or 500,000 or even 1,000,000 you need it to be fast and preferably, affordable. There are some options that will allow you to do this and still generate quality traffic at the last minute.
This is your best option for this request. Why? Because for pennies a record you can target an audience based on age, geo, credit score, marital status, how they vote, if they have children, income, personal interests and more. You can then hit that audience with multiple emails to drive traffic to your site.
Social Media
Depending on who you are targeting, social media is another option because it allows you to hit the audience over and over on apps like Facebook and Instagram. This is a great option if you have video content and want to track interest and engagement of the ads.
Programmatic Advertising
Speaking of apps and videos, you can display your ads to people throughout the web on different apps and sites they visit. These banner ads can be found all along a site or directly in front of the viewer in the form of video.
Gmail Ads
Another unique way to hit the target audience is by sending Gmail ads to them. This option is popular, not only because it’s affordable, but because it sends ads to people based on what they are searching for. For example, if you are selling cars you can send your digital offer to an audience that is actively researching vehicles and looking at local dealerships.
You never want to wait until the last minute when it comes to marketing. However, if you do it the right way you still can hit a large, highly targeted audience with your ads and generate fast traffic.
