Tag - marketing

Social Media Boosting Tips

How important is social media marketing for your business? The average person spends over 4 hours a day on these sites, mostly on their phone. That means if you can get your ads in front of them they will be more focused than any other platform out there. Even companies that feel that they would not benefit from these sites still need to have a presence because of the long-term branding effects. It’s Time To Give Your Social Marketing A [...]

What’s Your SEO Score?

We live in a world of instant gratification. We want results and we want it now. People fail to see the value of working for something, putting time into it and then benefiting from that effort. A great example of that is search engine optimization. You need to put in the time to develop a healthy website, create content, target the right keywords and follow the rules Google has created to get your website to rank. Why Do I Need [...]

Revamping Your Marketing Strategy For 2018

It doesn’t matter how successful a year your business had, everything starts over in 2018 and that includes your marketing strategy. Whether you are heavy into Google with SEO & PPC, spending time on social platforms like Facebook and LinkedIn, or you believe more in running ads across the web, it’s time to take a serious look at what worked, what didn’t and what needs to be changed. Here’s how you get started: Pull all your data: There’s no [...]

Why Am I Not Getting Sales?

At the end of the day you need sales. Every small business owner understands that and they also understand that the only way to get those sales is with an aggressive marketing strategy. So if orders aren’t coming in and the phone isn’t ringing then it must be a problem with how you are advertising your business right? Actually no, often times it’s not the strategy that needs to be fixed, it’s how you execution as well as your [...]

When & How To Promote A Sale

It doesn’t matter what holiday is coming up, if you sell a product or service that would see an increase in sales because of that holiday, you need to have a big promotion to maximize results. Father’s Day, Memorial Day, Christmas, Black Friday and plenty of other times throughout the year, businesses have a unique opportunity to take advantage of millions of consumers who are looking for a bargain. So how do you advertise this promotion to maximize your return? [...]

Branding Vs ROI

Your business needs to make sales. That’s not up for debate. However, what is up for debate is how it can generate the most sales without breaking the bank. There are several services available to increase traffic and sales online. Finding which ones will work best for you, how much of a budget you can put into those services and being patient while they grow are the keys to generating real revenue. It all starts with knowing what a [...]

What Are The Challenges You Face In Marketing?

Sometimes it’s nice to have someone who listens. After a tough day at work we need someone to vent to and you appreciate when that person is a good listener. The same can be said for marketing. You shouldn’t have to sit there and listen for an hour as some salesperson brags about the marketing services they offer before they even know a single thing about you. A real salesperson is going to be quiet, give you a chance [...]

Show Me The Tracking!

Even the smallest local businesses can benefit from having an online presence. A landscaping company can gain customers from having a Facebook page that targets people in their area. A golf instructor can promote themselves with instructional videos on YouTube. There is no limit to the ways you can promote your business with the tools that are available to you online. However, the question that always comes up for small business owners is which method works the best for [...]

How To Make Your Marketing Efforts Stand Out

You’re doing email marketing, social media, SEO, PPC, re-targeting, videos and everything else you can think of and you still aren’t getting the results you want from your marketing efforts. This happens a lot and you can begin to second guess yourself. The first thing you need to do is to be patient. Results will come, they just take time. Even your PPC campaign needs to be tweaked and adjusted on a regular basis. However, there’s always something you [...]

Planning Your Marketing Strategy For 2017

2017 is going to be an important year for many businesses around the country. As you take a look back at 2016 you want to identify what worked, what didn’t work and why? There are plenty of variables that influenced your internet advertising results and you want to learn from that as you put your 2017 marketing plans in action. Every business and industry is different and you need a custom plan that will show favorable results. DigDev Direct [...]