Digital Marketing: Know Your Audience
What is an audience? Many feel that it’s whoever sees your content. That’s actually not true, your audience is the people you are targeting, the people who you want to see your content. So, who is your audience? It’s an important question as it impacts every aspect of your marketing plan. For example, when you are putting together an email marketing campaign, you can select your audience based on age, location, personal interests, occupation, marital status, political affiliation and [...]