Advantages To Outsourcing Your Marketing
It’s a debate every business owner has, should you be outsourcing your marketing efforts? Everyone needs to advertise online but depending on how big your company is you may not have the budget to hire someone in-house to do it. It’s hard to say for sure what you should do because every business is different and has different needs. However, there are several advantages to outsourcing that you shouldn’t overlook and they can be utilized by any company, regardless of size or budget.
It Doesn’t Have To Be One Or The Other
A lot of companies understand the value in having both so what they do is hire a marketing manager who will not only take on many of the responsibilities for online advertising, but also manage all the outsourcing as well. This includes picking the companies to work with, monitoring their efforts and making sure work is being completed correctly.
Advantages To Outsourcing:
- Save money: The first and most obvious reason you would consider sending your work to outside sources is because you can save money. Rather than having to hire someone full-time or even part-time to do it and then pay taxes and other expenses, you can pay one bill and have numerous things done per month for your company.
- More resources: Do you do email marketing? If so, you are only as good as your creative and database. So how do you expand on your database without breaking the bank? Utilizing the data of an agency will help grow your email marketing campaign and allow you to reach millions of potential customers for pennies on the dollar, far more cost-effective than acquiring it yourself.
- More experience: If you find someone who has years of experience in handling one area of the job, that’s great. But asking them to take on another area can be a bit much. For example, if your SEO guy is doing great work but has limited experience with PPC and social media, don’t ask them to do it just to save money. Outsource smaller projects like these to people who specialize in these areas, you will get better production and not overload your in-house team.
- It’s not a full-time job: If you have a small business and you need to improve your SEO and PPC efforts, those may not be full-time jobs so why pay someone to work in-house? By sending the work out you can utilize the services of an agency and know that they have a working relationship with sites like Google, Facebook and others.
If you have been on the fence about outsourcing your marketing, whether it’s email, SEO, social media or something else, now is the time to do it. There are so many companies that rely on agencies to handle their multiple needs and it not only is cost-effective but you can see the other advantages that come with it.