We live in a world of instant gratification. We want results and we want it now. People fail to see the value of working for something, putting time into it and then benefiting from that effort. A great example of that is search engine optimization. You need to put in the time to develop a healthy website, create content, target the right keywords and follow the rules Google has created to get your website to rank. Why Do I Need [...]
When it comes to small business marketing, there are so many areas you have to focus on and sometimes; a few of those areas get ignored. If companies ranked the best platforms for advertising based on ROI the list would be a variation of social media, pay per click and display ads, press releases, email marketing and so on. SEO would probably not reach the top three for most businesses which is why it often gets ignored. This is a [...]
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