B2B Data: Your Email Marketing Secret Weapon
Try data to give your B2B email marketing programs more power and efficacy. Find out how to make data work, and how else you can use it in your marketing programs.
B2B data can be the difference between campaigns that work and those that fail.
Among marketers who meet their goals, more than half use data. They bake it into almost every project they share with their communities.
We believe data paired with B2B email marketing has special power. But we have a few other ideas you can use to infuse your programs with meaningful facts and figures.
- Pair B2B Data With Email Marketing
On average, professionals spend close to 30 percent of every workday reading and answering email. You only have a minute to capture someone’s attention. Data makes that possible.
A powerful database of B2B data helps you build up a network of meaningful contacts and connections. You’ll know:
Who. Identify the people who matter at the companies you’d like to attract.
What. Determine what these companies are doing.
Why. Understand the reasons this person might need help.
When. Glean scheduling insights and track your messages to deadlines.
With this powerhouse of B2B data, you can craft messages that really matter. And you can send them to the right people too.
We offer both robust B2B data insights, and our email marketing products help you send messages with efficacy and accuracy.
- 3 Other Ways to Use B2B Data
It’s clear that a robust database can help you guide your B2B email marketing. But don’t stop there. Use the facts and figures to improve your marketing as a whole.
With an accurate dataset, you can improve your:
Content marketing. What are companies talking about right now? What’s happening in your industry as a whole? What matters to the people who matter? Answer these questions, and you’ll create compelling blogs, e-books, and more.
Client research. Are you entering a relationship with a new customer? What has this organization been through in the past? How are they prepared for the future? Use a database to help you understand how to nurture your new relationship.
Product development. What are people looking for right now? What tools do your clients need to succeed? Data helps you answer these questions.
Use our robust data to help you dominate the competition and get the business you want. Find out more about it.
