Marketing Services You Need To Do In Your Slow SeasonsJames Cox
Every business has slow seasons, months where sales numbers are going to go down a lot, regardless of what you do when it comes to marketing. The idea that you should spend the same during these months as you do during your busier months seems crazy because you will not see a strong ROI. However, there are some services you need to keep focusing on, even when things slow down, because you are not going to generate immediate results when sales have a chance to pick up. These marketing services need to be run throughout the year, even if it’s at a slower or less-expensive pace so that you can ensure that you are in a position to succeed when busy season comes.
Never stop SEO. It doesn’t matter how slow your slow months are, if you want to be ranked at the top of the page you have to keep at it and even when you get there, you still need to do work to stay there. You cannot take shortcuts or even take a few months off and expect to generate the rankings that the competition is generated doing a campaign throughout the year.
Even if you stop boosting, do not stop posting. Posts show that you are still active, and they help you to build an organic following. If Facebook and Instagram see that you are posting every day, they will show you more favor than a page that just shows up out of nowhere and starts trying to boost. Also, keep in mind that if you are posting with hashtags for a certain geo, whenever someone researches that are you are going to come up in the search as well.
If you own your own database, then why disappear? Keep your name in front of consumers so that they remember you when the busy season comes back around. You can also use this time to build up your database with promotions via social media.
If someone comes to your website, it doesn’t matter when it is, it’s a chance at getting them as a client. If they come during the slow periods of the year then they may be researching for someone to use later on. You do not want them to have to remember your name. Instead, allow retargeting ads to follow them around in hopes that it reminds them to contact you when they are ready.
These marketing services are going to help you stay strong throughout the year. During the busier times, or leading up to them, you can increase your budgets and efforts to generate more traffic but never stop them completely, even if things slow down.