Tag - email marketing

Advantages To Outsourcing Your Marketing

It’s a debate every business owner has, should you be outsourcing your marketing efforts? Everyone needs to advertise online but depending on how big your company is you may not have the budget to hire someone in-house to do it. It’s hard to say for sure what you should do because every business is different and has different needs. However, there are several advantages to outsourcing that you shouldn’t overlook and they can be utilized by any company, regardless [...]

How To Market A Restaurant

People have to eat! It’s something that is well known which is why the food service industry is one of the largest in the world. Then why do nearly half of all restaurants go out of business within the first few years of their existence? Some of them aren’t that good; some didn’t have a good strategy as far as location, execution or provide reasonable pricing. Others made the mistake of not advertising correctly and reaching their local audience. Billboards [...]

Why Your Data Isn’t Good Enough

The value of email marketing isn’t lost on you. You’ve spent years building your own database between promotions, sales, giveaways, surveys and other creative ways in order to build a list of thousands upon thousands of addresses. Every week you send something out to your list and you see opens, clicks and even some conversions. That’s great and it’s an effective form of marketing. Even with a list of millions, there are still going to be some issues that need [...]

Quick, Cost-Effective Ways To Get Traffic

We all want results and we want them now. That’s why you are looking for marketing tips on how to increase traffic and get more of a return on your investment. Perhaps you have a sale coming up and you need to get as many eyes on it as possible? Maybe you just need to start seeing your numbers go up but you do not want to break the bank to accomplish it? There are several tools you can utilize [...]

How To Increase Your Amazon Sales

It’s no secret that if you sell products online you need to be on Amazon. The e-retailer is not only the largest in the United States, but it makes over 120 billion dollars a year in sales. With over 300 million users, which doesn’t include people who do not have accounts but use the platforms services, you cannot afford to not be on this site if you are selling products online. However, you also will have a lot of [...]

9 Things You Can Do To Improve Your Marketing Strategy

Calm down! There’s plenty of time to improve your marketing strategy and you do not need to panic. Summer is a slow time for a lot of businesses and just because you are not seeing the numbers you hoped for, doesn’t mean your plans didn’t work. It’s not time to throw them out the door, it’s time to review them and see where you can make improvements. It takes 2-3 months to get an idea of what’s working so [...]

Introducing StartSend, The Best Way To Send Email

It’s hard to get ahead of the competition these days, even with email marketing. You spend years and great amounts of money building your own lists. You have giveaways, events, boost promotions and do everything you can just to collect these addresses. The reason all that effort goes into building your own list is because it allows you the ability to keep those consumers updated on new promotions and hopefully increase sales. Unfortunately, that’s what everyone else is doing [...]

8 Ways To Improve Your Email Marketing Efforts

Every business should be running an email marketing campaign. However, if you are not happy with the impact it is having it may be because you are not doing something right or simply have unrealistic expectations. How often do you open a message from someone you’ve never seen or heard of? But if you saw that name over and over again, then you’re more likely to open the message and see what it’s about. If you are new to [...]

Common Traits Of Successful Marketing Campaigns

Everyone wants the secret sauce; they want to know what to do that will make their marketing campaign better and increase ROI. Every agency knows the struggle, you have potential customers come in and spend 2-3 hours going over all the services, getting the best possible game plan on how to be success and then they get up and leave only to go and find a company that will claim to do the same things for half the price. [...]

When & How To Promote A Sale

It doesn’t matter what holiday is coming up, if you sell a product or service that would see an increase in sales because of that holiday, you need to have a big promotion to maximize results. Father’s Day, Memorial Day, Christmas, Black Friday and plenty of other times throughout the year, businesses have a unique opportunity to take advantage of millions of consumers who are looking for a bargain. So how do you advertise this promotion to maximize your return? [...]