Utilizing Data To Reach A Consumer In Multiple WaysDigDev Direct
Data marketing will potentially become the most utilized form of digital marketing, even if we do not realize it. The idea of utilizing data to reach consumers comes down to one thing, accuracy. Rather than hitting an audience of one million people with an ad, you can utilize the data to figure out who is most likely to buy from you or have an interest in your offer and hit that audience directly. Now, instead of paying to hit one million random people once, you are paying the same amount to send ads to one hundred thousand people multiple times, and you will see higher engagement with each campaign.
The concept is simple but the way to utilize it can be a bit challenging. For example, if you are a realtor you of course want to advertise to everyone who is looking to buy a home. However, social media platforms may not be as reliable because they do not have that type of data. So, who does? Search engines and sites that focus on information that would be relevant to those who are looking to buy or sell a home. Advertising with them through their network can drastically improve your efforts. Selling cars is a bit different because it allows you to be more widespread in your marketing. You can utilize multiple platforms, but you still want to make sure that you are able to hit the right audience.
Typically, for a select car dealership, their target audience would be men or women between the ages of 35-55 because of the type of vehicles they sell and the usual consumers they get. These people also have an average income of over $75,000 and own their own homes. That’s valuable information and shows you the type of audience you want to target for a marketing campaign. Most television and print outlets do not have the ability to reach an audience like that consistently. However, you can utilize a data marketing campaign to hit an audience like that on Facebook, email, display advertising and postal and also know whether or not it resulted in traffic. That strategy sounds more effective and reliable than just randomly sending out ads and hoping that someone responds. If you want to improve your marketing efforts to consumers, you need to add data to the equation.