Businesses Need To Get Social During CoronavirusJames Cox
With millions of people stuck at home, many businesses are trying to decide whether or not they should shut down, not how to improve their marketing efforts. While it’s difficult to show the value in long-term marketing right now, several businesses are thriving with the use of social media campaigns that offer free giveaways and incentive for consumers to sign up.
The advantage for the business is that they capture the contact information of the consumer, are able to connect with them from a brand standpoint, develop on long-lasting relationship and have a new, cost-effective way to promote themselves to a targeted audience once the COVID-19 pandemic is over.
Current campaigns are seeing higher than average engagement. Why? Because people are at home and spending more time on social media than ever before, which is really saying something.
If your business is still open, then you need to market on social media. If your business is closed but you can manage an ad budget that allows you to connect with thousands of potential customers at a time when traffic and retention rates are at an all-time high, then now is the time to begin working on a strategy that will provide you fast and reliable engagement.
However, it’s important to remember that you cannot expect sales to come immediately. Right now, the focus of marketing needs to be building your brand and connecting with consumers. If you provided them a source of entertainment or simply something to do, you have a chance to create a long-lasting relationship that will benefit your business for years.
Keep marketing but change your approach to adapt to the times. Now is the time when successful companies are being aggressive and focusing on reaching consumers in a different way than they have in years past. If done properly, you will be ahead of the competition when this pandemic is over.