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Tag - Facebook Advertising

22 Jul

Is Facebook Better Than LinkedIn For B2B Marketing?

Whenever you talk about B2B marketing and social media, the first thing that comes to mind is LinkedIn. It makes sense as LinkedIn provides detailed information from a business standpoint, allowing you to contact people based on their job title and what company they work for. You can even send them content in different ways including banner ads and direct messages. It’s a great platform that is used by businesses focused on B2B marketing and it’s been the leader [...]

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Omnichannel Marketing
08 Jul

Omnichannel: The Champion Multitasker of Digital Marketing

Multi-tasking. For the past few decades, it has been the buzzword of dedicated employees, the mantra of working mothers and the secret of cross-training athletes. Yet it is also the essence of a smart digital marketing campaign. Sometimes referred to as multi-channel or cross-channel marketing, omni-channel marketing is the master multi-tasker of advertising. It allows advertisers to reach the same customer on different marketing channels with a single campaign. Case in point: Joe sees a display ad on Facebook advertising [...]

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01 Mar

Improving Your Facebook Marketing Strategy

Have you accepted the fact that your Facebook marketing strategy is in desperate need of a makeover? Last year’s numbers were not what you expected and this year hasn’t improved much either. The problem is you have no idea how to improve on them without adding thousands of dollars to the budget, something you would rather avoid. Rather than rushing into ways of how to improve numbers, first you need to know what you are dealing with. What You Need [...]

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