Facebook Marketing, How To Generate Sales

Facebook marketing offers a unique opportunity for your business to connect with its audience every day. If your content is strong, followers will like, comment and even share your posts, increasing your visibility and bringing in new followers. This strategy can be utilized on Facebook, Instagram, Twitter, LinkedIn and any other social media platforms as well. The key to marketing on these sites is to produce high-quality content. It can be in the form of videos, creative images, blogs or something else. If you are not sure what will count as good content, you can check out some other pages to see what other companies are doing to build organic engagement.

Organic engagement is something every business tries to produce, not only because it’s free, but because it shows that you are really generating interest from your following. However, it’s easier to get likes and comments on a post than it is to actually generate shares. Yes, these platforms give you a direct line to reach consumers. However, businesses fail to realize that social media sites are not designed to generate sales. Users do not visit these apps because they are trying to buy something, they use them because they want to be entertained, see things that are funny or give them information. They want to connect with their friends and share what’s going on in their lives.

So, does that mean Facebook marketing is pointless because it cannot generate sales? No, you can still use it to connect with the audience, build your brand and find new consumers to promote to. However, the end result for all marketing campaigns is going to be sales. How can you generate sales with Facebook marketing? There are actually a few ways to accomplish this:

• List your merchandise on Facebook shop: The shop feature is a great option because it allows you to list your products right on you page. Followers and browsers can go through your inventory and see what’s available while still on their favorite app.
• Run ads: A strong way to gain interest in a promotion is to run ads to a selected audience that matches the typical customer you usually see. For example, if you usually see sales from women, between the ages of 25-35 who have an interest in fitness apparel, then that’s who you should market to. Ads can be used to display static images and videos to the audience and they can buy right from their app by being redirected to your store.
• Offer discounts to followers: People follow you for information and entertainment, but why not savings? You are able to advertise to your followers only, meaning you can offer special discounts to your most loyal customers. This is another powerful tool to generate immediate interest in a new product or service.

If you are relying on Facebook marketing to generate sales, you need to set realistic expectations and provide the consumer with something more than a discount. You need to have a strong presence online as well to ensure that your brand is worthy of the trust you are asking the consumer to commit to you.