Consumers love to be educated. Advertising is a chance to educate the consumer in a very short period of time. The good news, most consumers do not want to spend a lot of time researching. They want instant gratification, they want to see an ad for a sale, click on the ad and get a great deal and then tell everyone about their purchase and how much they saved. Your job as a business is to educate the consumer as [...]
Whether it’s email marketing, ads on social media or display, pay per click ads or something else, every ad that’s ran needs to have a strong call to action. Most people think that a CTA isn’t important, that it doesn’t make a difference. Studies have proven that viewers of ads will respond more often to ads with a strong CTA than they will to ads that do not have one. If you are planning on sending out an email campaign [...]
It doesn’t matter the holiday, consumers are always looking for great deals. Whether it’s televisions, mattresses, cars, vacation packages or something else, it’s important that you use a good call to action to get people interested in your holiday promotion. The first question most businesses ask is if a call to action will really make that much of a difference in their marketing efforts? The answer is yes, but it also requires realistic expectations. The idea of a CTA is [...]
What type of marketing have you done in the past 12 months? Are you spending time on Google, social media, running ads via email or YouTube? Who is receiving your ads and are they responding? The problem most businesses run into with their marketing is that they do not invest enough time and money into making sure it produces quality results. For example, you run a single Facebook ad and get some traffic but no sales. Why do you think [...]
It’s a new year so it’s time to start over. That means getting rid of everything and having a fresh start, right? Not exactly. Just because you didn’t see the results you wanted from 2018 doesn’t mean it’s time to give up and start over. One of the biggest mistake’s companies make with their marketing is that they ignore the information for unsuccessful campaigns. For example, if you are an author and wanted to promote your book over Black Friday [...]
The year has ended, sales are in and now you are counting the results. However, for the automotive industry there is no time to rest. Consumers are looking for new options to lease and buy, they want to find deals on last year’s models and more. You have to make sure that you are hitting the right consumers on the right platforms and encouraging them to visit your dealership to view your selection. Your 2019 marketing campaign starts now, and [...]
The holiday shopping season has concluded and for many businesses, sales numbers are about to decline. There’s little you can do to stop it as most consumers are done shopping for your products in high volumes and are now going to be buying based on need rather than promotion. It’s a time when most businesses scale back their marketing budget because they know that consumers will have less motivation to buy but should you stop your marketing completely? One of [...]
2019 is going to be a very interesting year in the world of email marketing. There are more companies than ever trying to reach consumers via email because it’s cost-effective, fast and generates fast traffic. Branding is the key as you need to find ways to get your business in front of a consumer who would have an interest in your products or services. As you look for ways to improve your email marketing strategy your primary focus should be [...]
Over the past few months, you have spent money, designed ads and ran promotions on television and radio, local newspapers and magazines and on social media sites. You’ve sent out emails and ran ads on thousands of websites. So now what? Consumers are done spending money, they are done with shopping for anything besides food and a few things they will want for the new year. So, what are your marketing goals now? It’s 2019 and you have to start [...]
Last minute shopping during the holiday season is nothing new. However, what may surprise people is that last minute marketing also happens, quite often. The problem is that small business owners wait until the last minute to get their marketing strategy together. While that’s not ideal, the fact is that you are ready to get going and you need options that are fast, affordable and effective. What Are Your Goals? Your first goal is to get sales. That’s really all you [...]
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