Blog

How To Promote A Car Dealership Sale

Car Dealerships are in a constant battle for new business and sales are when they really bring in an audience. There are specific times of year customers wait to strike and they usually center around big holidays. DigDev Direct takes a look at past experiences and effective strategies that work well in promoting a big sale for local dealerships. Client: Auto Dealership in South Florida Target Areas: Miami, Hialeah, Coral Gables, Kendal, Key Biscayne, South Beach, Doral, Florida City Promotion: Weekend sale [...]

OPT-IN EMAIL MARKETING VS. BULK EMAIL SPAM

Though many people practice email marketing to promote their goods and services, some don't know the difference between spam and opt-in email marketing. It's understandable. DigDev Direct makes ensures you are not spamming and only executing proper email broadcasts. Spam vs. opt-in email: definitions Bulk email spam: Spam is any email sent for commercial purposes without permission from the receiver. This means that if you're sending emails to your friends, family and colleagues, it does not qualify as spam. However, if you're [...]

OUR FAVORITE TIME OF THE YEAR

Are you the type of person that prefers quiet and relatively uneventful working days? If so, the 4th quarter in database marketing and advertising world is not the place for you. Here at DigDev, this is by far our favorite time of the year! Why you ask; let me explain. The 4th quarter is the time of the year when budgets are rolled out. You have spent the first nine months of the year running counts for your clients [...]

DIGDEV DIRECT ANNOUNCES DYNAMIC MULTI-CHANNEL MARKETING PRODUCT FOR CLIENTS

Newest products increase reach and frequency of branding and messaging Deerfield Beach, FL (PRWEB) June 04, 2014 DigDev Direct has announced the launch of Email Plus, the latest addition to its suite of multi-channel marketing solutions for its clients. DigDev Direct is a multi-channel infomediary with unique data and proprietary technologies that services clients in a wide array of industries. The company’s client roster includes Fortune 1000 Brands, leading advertising agencies, and local small to medium-sized businesses. The launch of Email Plus allows [...]

MONETIZING TELEMARKETING DATA IN THE ABSENCE OF UNIQUITY

In the data world landing a telemarketing initiative is akin to discovering a golden needle in the middle of the desert.  It takes a pro to handle the intricacies, and a detail oriented one at that. Knowing the “lingo” is great, but if execution isn’t carried out with precision and forethought, one can quickly find themselves wallowed in the mire as it were. We’re in a most unique position in the telemarketing space in that we maintain phone numbers — [...]

WHY ARE OPEN AND CTRS SO MUCH HIGHER ON SUCH SMALL SENDS?

In many instances, clients — used to our benchmark open and CTRs of 10 percent and 1 percent respectively — are alarmed when they execute a very small send (particularly when quantities are in the thousands, by what seem to be far higher rates than our standards. DigDev pays special attention to campaigns that in such small quantities namely because we want to ensure exposure to as much of a small recipient pool as possible. In these cases, our IT and [...]

INTERACTIVE AD SPENDS ARE OFFICIALLY LARGER THAN THE GDP OF SOME COUNTRIES

In case you needed another reason to 'go interactive' as an advertiser or marketer... Here's one more in the form of a great article from DM News.  And we can't say we're surprised (or complaining, for that matter). Interactive advertising spends -- driven by mobile ad sales -- have swamped advertising's until-now golden child (and money pit) that is TV. Clocking in at a cool $42.8 Billion in 2013 per the Interactive Advertising Bureau's  report cited in the article, this represents a 17% [...]

EMAIL’S STILL AS VALUABLE AS EVER; IT’S THE ‘WHY’ THAT’S CHANGED

In 03′ a new email record with as much as a first and last name not yet on the market was gold. 10 years later, email has evolved; it’s not just about a name.  It’s about what’s known about that name. Even you’re not exempt: your name is almost certainly in a database (with your physical and email address).  But so is nearly everyone’s. You’re a consumer just like the person next to you — regardless of the level at which you [...]

INCREASE YOUR BOTTOM LINE WITHOUT “SELLING” A LIST: ADDING DATA APPENDS TO YOUR SERVICE OFFERINGS

Today’s post is aimed specifically at list managers (especially those who aren’t responsible for hygiene of their client’s file) and all brokers and agents who send E-mails using only ESP services like Mail Chimp or Constant Contact. DigDev’s work — especially with brokers and list managers — or anyone whose client has a database of their own – isn’t always based on simple E-mail acquisition.  Actually especially with list managers and clients who manage their own sends through the ESP’s [...]

BANNER ADS POISED TO MAKE HUGE COMEBACK WITH DIGDEV’S NEW TECHNOLOGY

Seeing a banner ad will never be the same.  We promise. DigDev and its partners have given the forefather of digital marketing a facelift and it means you'll likely only see ads that catch your eye more and more. Like everything in your life, even banner advertising is getting personal.  Enjoy it! Advertiser, client, consumer, HUMAN: you likely surf the web regularly.  You visit certain sites with fervor, go on occasional shopping sprees on Amazon or eBay and in your own way, [...]