Increase Holiday Traffic With Email MarketingJames Cox
Does your business benefit from holiday sales? It doesn’t matter if it’s Christmas, Thanksgiving, Valentine’s Day or St. Patrick’s Day, if you have a business that makes money due to weekends and especially holidays then you need to maximize your earnings. So what’s the best way to promote a major sale or event to thousands, if not millions of consumers? There are several platforms that work well; social media, press releases, paid ads. However, the most cost-effective way to reach so many people in such a short period of time is email marketing.
How many times a day do you check your email?
Simply put, email marketing allows you to send your ad to someone’s actual email address. Ever wonder why before you can make a purchase, even when you are physically standing in a store, they will ask for your address? You can even find several places that give out free stuff in exchange for your contact info. Why is your email information so valuable that companies spend thousands of dollars giving out free stuff to acquire it? It’s because they know that you are more likely going to view that piece of mail on your phone or computer than any other advertisement.
How does email marketing work?
The beauty of this method of advertising for holiday sales and promotions is that you can set your own budget. For example, if you sell cars and you are having a big Labor Day Weekend Holiday Sale, you can set your own budget of $5,000 to promote the sale. If it seems like a lot remember you just have to sell a single car and you made a profit. Then you decide who you want to target based on location, age, income and interests. That $5,000 could get you anywhere from 100,000 to 200,000 addresses based on how specific you want to be. Then you test your creative and send it out.
Advice for designing creative?
A good subject line and creative are very important as they drastically improve your chances of getting opens and clicks. The subject line has to be very simple and direct while the content itself needs to get the point across quickly. Remember, if someone opens your message they are going to see the top third of it first. Therefore, the top portion needs to have a good call to action, a picture and graphics that entice the recipient to keep reading. As they scroll down they will see more content and links that send them to your website.
Email marketing is the most cost-effective way to promote holiday sales. $5,000 can send your ad directly to hundreds of thousands of consumers that you want to target. You can spend money on other methods that rely on people searching for something that relates to you. You can spend money on advertising that relies on people visiting a certain page, listening to a certain station or channel, reading the right newspaper or walking past the right billboard. Or you can send them a direct message that goes to their phone, tablet and computer. Which method do you think will work best?