Are You Working With the Best Email Marketing Service? Watch These 3 Stats
Are you truly working with the best email marketing provider out there? Or could you do better with a different solution? Find out more about the data that should guide your decisions.
Any agency could tell you they offer the best email marketing service you can buy. Look through their glossy catalogs, and you just might start to believe them.
But what happens after you’ve sent an email or two? Are you getting everything you were promised?
At DigDev Direct, we don’t make promises we can’t keep. If we tell you we’ll provide the best email marketing program around, that’s just what we’ll do.
But we know there are some unscrupulous companies out there that do offer the moon and deliver nothing instead.
These are three metrics you can use to judge the performance of any provider. And tracking them is one of the best email marketing practices you should adopt.
- Failure Rate
How many of your important email marketing notes reach inboxes? How many can’t be delivered?
The best email marketing service will give you clean, current address lists. You’ll send notes to real inboxes owned by real people. If too many are returned as failures, you’re not getting what you asked for.
- Open Rate
On average, about 25 percent of email marketing notes are opened by their recipients. The best email marketing providers offer even higher open rates, as they have curated lists closely tied to demographic details like these:
- Age
- Income level
- Purchase history
- Relationships
- Unsubscribe Rate
How many people got your notes and decided they never wanted to hear from you again? The best email marketing provider can keep this number low (less than 1 percent is typical). But if the number is too high, you may be dealing with lists that are less than ideal.
If you’re interested in working with the best email marketing service, we have a suggestion. Contact us at DigDev Direct. We offer robust email marketing plans that get results.
