5 Ways To Improve The Quality Of Your TrafficJames Cox
Traffic is a key element to generating online sales. It can come from paid ads, organically or people who are already familiar with your business. Your goal is to drive as much traffic to your site. However, one of the problems business owners see when their site generates a lot of traffic is that they do not see quality. Quantity is good, but if you are not getting people to buy or at least sign up, then is it really benefiting you?
The key to finding better traffic starts with taking a look at your site, your content, where your budget is being spent and also how you generate this traffic. Here are 5 tips that will help you improve the quality of your traffic:
- Brand presence through Google: One of the biggest mistakes made by business owners is that they expect traffic to generate sales. What tends to happen with any form of aggressive marketing is that they visitor reviews information on the site and then goes to Google to research the business. If you do not have a strong presence on the world’s largest search engine, chances are you are not going to get them to come back to your site.
- Targeting: Who is going to see the content you are sending out? Are you targeting people who realistically should have an interest in your products and services or are you just randomly displaying content? That’s a big issue for businesses as they utilize poor targeting which leads to less than savory traffic.
- When the ads go out: This is another thing to consider if you are aggressively marketing your business. If you want to have your business generate better quality through advertising, you have to pick and choose your spots for reaching a consumer. A Memorial Day Sale is a great example because it motivates the consumer as they are already prepared to shop that weekend because they know they will be getting the best deals. You can offer someone a cheaper rate for your products and services any other day and not see the same response because the mindset of the consumer is to buy at a certain time of day, week and month.
- The quality of the content and where it sends them: In some cases, it may not be the actual traffic that’s the problem. What type of content are you displaying to people? Is it professionally done, does it look interesting and motivate them to click the ad? Once they get to the site are, they shown a page with information that reflects the ad they just saw or do they have to wander through the site to find that deal? Do you have a lot of popups and ask a lot of annoying questions? This is something you have to take a look at to better understand why you are not seeing more sales.
- Utilize retargeting: Even if you have a strong presence on Google, target the audience well and show them good content at the right time, it’s difficult to motivate someone to buy from you if they’ve never heard of you. Retargeting allows you to follow a visitor around for months, displaying your ads to them and reminding them of your promotion and brand. If they come back to your site, they are already aware of who you are and will be more interested in your offer.
There’s a variety of reasons why your site may or may not be generating more sales. It could be the quality of traffic you are getting, or it could be what those visitors are experiencing once you get to the site. If you are seeing plenty of traffic but few sales, then it’s time to put everything under review and identify how you can improve things. Remember, there’s no such thing as useless traffic. Every visitor is someone who could either buy or recommend your business in the future so make sure that you give them a reason to remember you in a positive way.