Tag Team: SEO and PPC Internet MarketingKevin Dorival
When it comes to SEO and Pay-Per-Click (PPC) people usually think that the later is more important. This is far from the truth for a couple of reasons. Both methods can be extremely helpful and bring limitless amounts of business to your company when they’re utilized as a tag team.
When it comes to SEO you can break even with just one click. Reason being, SEO (Search Engine Optimization) isn’t going to cost you a thing but time. With PPC it can take a few days to a week or even a month to break even; the more efficiently your campaign is ran from the beginning, the least amount of time it will take to start making a profit. Both the SEO and PPC campaigns are great marketing vehicles that should be used in collaboration with each other.
The beauty of having both working together is that you’ll increase the positioning of the PPC campaign adds. Google will pickup the keywords of both the PPC adds and Facebook. Monitor your top keywords and you’ll notice the results. Your website will move up in the search engine rankings. The internet marketing professionals at DigDev Direct offers to monitor your website’s progress for you.
Which Marketing Tactic Is Best For Your Company?
PPC is usually used for websites that contain products or provide niche services. PPC campaigns are also great for those looking for immediate results. You can start a campaign based on your marketing budget, anywhere from $20 to $2,000 per month. In comparison, the cost of PPC if it isn’t set up right, can be astronomical and it isn’t always the best approach for every company.
As soon as your PPC budget is depleted – your campaign stops. In contrast, the difference between this and SEO is that the optimization of your website never ends. New content needs to be updated regular, links may need to be changed, and so on and so forth. It does not quit until you stop.
A common mistake that business owners make with their marketing is to devote all of their marketing dollars on their PPC campaign. This causes them to completely ignore their organic SEO, Social Media Marketing, and other relevant platforms that are part of the SEO game plan. At DigDev Direct, we work diligently to get you the best results – we are the BEST of the Best in the business!