Let’s Talk About CBD MarketingJames Cox
If you haven’t heard about CBD, where have you been hiding and is there room for one more? In all seriousness, CBD is one of the fastest growing markets in the United States and is projected to be a billion dollar industry within the next year or two. If you are thinking about diving into the industry then you are not alone. Every month it seems like there are dozens of new businesses that offer hemp oils online and in local stores.
One of the reasons for this is because there are currently few government regulations that have to be followed. Businesses can literally create their own products and start selling them without having to provide verification of the quality of their products. Claims can be made on the actual packaging that are not documented or proven which has also led to a lot of distrust in the industry.
So, if you have a quality CBD brand that is ready to launch, how do you get started?
3rd Party Lab Testing
3rd party lab testing for hemp oil is not a requirement. However, it is the best way to prove to consumers that you are offering a quality product and can give them detailed information about potency and what it can help treat. If your business is looking to show consumers that it’s offering quality oils, there is no better or more important way to do it.
Consumers who are new to CBD products are doing their homework and almost every site that offers information on what to look for recommends that you only buy from companies that have used 3rd party testing. That’s why this is something you do not want to miss out on.
Don’t Ignore Popular Platforms
Yes, you may not be able to run ads on social media or do Google AdWords, yet. The fact is that these platforms will eventually loosen their regulations on this industry because they see how much money is involved. Just because Google and Facebook do not allow you to spend money doesn’t mean you cannot still use these platforms to reach people organically. People are going to look for information about hemp oils and they are heading to these sites for this information. If they find your business, chances are they are going to buy from you because they develop trust with your brand.
Where Can You Market
The good news is that there are other ways to market your business to new consumers besides Facebook and Google. Email marketing and banner advertising are great options because they allow you to introduce the brand and promotion to consumers who have already showed an interest in CBD products and may be interested in learning more about your company and what makes your products better. Emails allow you to deliver content directly to the consumer and they can easily view it on the phone and research your company right then and there.
Because there’s a good chance that the consumer will head to Google or Facebook to research you, it’s a great idea to already have established yourself with these sites. Make sure you focus on promoting what makes you great, not just why people need to use hemp oils. The more you focus on why your brand is better, the more the consumer will be able to trust you and rely on you for years.