Did You Forget About Business Listings?James Cox
Hopefully, you have a good grasp on the advantages of SEO. It gets you ranked on the top pages for important keywords that are relevant to your business; it offers higher conversion rates and is a cost-effective way of being found by interested consumers. It also can build your brand and help protect it. However, it does take time to work and that’s why you have to have patience. If you are looking for something that can help you in the meantime, and complement your SEO efforts, a great option is business listings. If you’ve ever searched for a local business on Google, you’ve seen business listings.
The idea is simple; get your company listed on dozens of sites throughout the web, sites that people use to find a local business that they can call on. When it comes to internet marketing, you have to be easy to find on platforms where people are searching for the products or services you offer. You can send emails, run display ads, boost social media posts and all of those are effective internet marketing strategies. However, why not also take the time to make sure that consumers can easily find you when they are looking for you?
That’s where SEO and business listings can work together, making sure that you are at the top and being found by the right audience. You’re never 100% sure how someone will find you which is why you need to try different things. A smart marketing strategy incorporates several options including SEO, social media, email marketing, display or AdWords, retargeting and more. Adding business listings to the mix is a great and cost-effective way to expand your reach to dozens of sites consumers may be using to find information.
As you look for the next big thing in internet marketing, don’t forget to reevaluate the benefits of older, more proven methods that are affordable. Consumers are getting smarter and they do extensive research and look for information in new places before making a purchase. Be sure that your company can be found in those places.