Tag - holiday marketing

Selecting The Best Holiday Call-To-Actions

For some, a call to action may seem easy to figure out. What’s so hard about putting “Click here to learn more” on an image? However, one of the mistakes businesses make during their marketing campaign is that they take their CTA for granted and do not do enough research on what the goal of each campaign is.   For most businesses, the goal of the campaign is to get sales. However, the problem is that you cannot immediately introduce content [...]

8 Ways Email Marketing Benefits Automotive Holiday Sales

As a dealership, you are looking for ways to reach the consumer and raise awareness of your promotion and inventory. It seems simple enough and there are literally dozens of ways to get traffic to your site. However, what is really going to get people on your lot and looking at your cars? If you’ve tried television, social media, and other advertising avenues and you are still struggling to separate yourself from the competition, it’s time to take a [...]