Marketing Tips For LawyersJames Cox
Marketing presents different challenges for difference industries. For an attorney, marketing is complicated because there are so many individual lawyers and entire firms that are battling for business. You have to reach the right audience but also make sure that you are found by those who are looking for legal representation and assistance. This is something that, if done well, can help you take your business to the next level. However, if you take shortcuts, try to do things the quick or least expensive way, or if you ignore important platforms altogether, you are impacting your chances for success.
These marketing tips for lawyers are based on years of results, different types of campaigns and understanding how to identify the right audience as well as having realistic expectations:
- SEO: When people need a lawyer, they are heading to Google. It doesn’t matter who they are, they are going to the top search engine in the world for information and guidance to find quality legal representation. This is why firms pay hundreds of dollars per click to be at the top of the first page. If that’s not in your budget, or even if it is, you need to take a serious look at SEO. It’s the best way to get organic traffic without paying high prices and it establishes you as one of the top firms in your industry.
- Social media: While you may not think that social media will net you many followers and clients, the goal is to build your brand and make sure people are aware of it. Social media is a cost-effective way to broadcast your name in front of thousands of people in your area. LinkedIn, Facebook and Twitter and three of the best platforms. You can share your blog, comment on trending legal topics and connect with people on a social level.
- Free information: One of the best attorney marketing tips is to provide free information to the public. If you can contribute to a blog every week, share it through social media and provide sound legal advice to the public, they will respond with loyalty and appreciation. Everyone loves free stuff and legal advice is something that people will use as they try to quickly get answers. Imagine writing a blog about what you need to do to start a business from a legal standpoint. That blog will get thousands of views and if within the blog it’s recommended that you have a lawyer read over contracts before signing them, you are probably going to get some calls from business owners who want to hire you for your service.
Marketing tips for lawyers are easy to follow if you are willing to put in the time and have patience. If you need fast results, there’s always things like PPC, display advertising and other methods that will quickly put you in front of the right audience. However, for long-term, cost-effective results, attorney marketing tips like SEO and social media are always the way to go.