It’s Time To Start A NewsletterJames Cox
Need to give your email marketing a bit of a boost? The problem might be that you are sending out too many messages talking about the same thing. You have a promotion every week which is great but people are tired of seeing the same thing over and over again. You need to change things up and the best way to do that is to add a monthly newsletter to the mix. A newsletter will not only provide your viewers with something different but it will give them valuable information for free, something we can all appreciate.
Putting It Together
As you get started on your newsletter, make sure that you have everything in order and stick with the message of this month’s creative. It’s easy to go all over the place but if you are focusing on a specific theme or topic for this month, make sure you stay on it. Here’s what you need to gather or work on to get started:
- Pictures: Whether you are using stock photos or pictures you’ve taken yourself, make sure that you are only using high-quality images. The last thing you want is to put hours of work into this project and have people open it only to delete the message because the images are poor quality.
- Content: This is going to be challenging every month because it has to grab the reader’s attention, tell them exactly what they need to know but also keep it short and sweet. It’s something that every writer will struggle with but the best tip is to write out what you need to say, regardless of how long it is and then work on shortening it.
- Links: Where are you linking to? It can be a promotion, a blog, your social media pages, all of those places or somewhere else. You have to offer the reader more than just some flashy images and some words; you need to direct them to go somewhere that benefits them, either with more information or a sale.
- Trending topics: Is there something going on that can be added to the content or theme of your letter? Perhaps Christmas is right around the corner or football season just started. Finding trending topics will not only help you produce more content but it will also make the letter more relatable to the reader.
Expand Your Reach
You’re goal is to always add email addresses to send your content to. That’s why you want to have something on your site that is encouraging people to sign up. Mention it on social media at least once a month and put in other efforts to expand your own data like giveaways, contests and more.
If you don’t have enough people to send it to or you just want to expand your reach even further and are not interested in spending months adding to your list, you can always utilize email marketing options that allow you to send your creative work out to millions of additional readers. The lists are not only very cost-effective but you’re also able to target based on age, gender, marital status, job, location, hobbies and interests, political affiliation and more. This is the ideal way to get more out of your email marketing efforts without spending time and money on getting more addresses organically.
Obviously, the more thought and effort you put into putting together your newsletter, the better it will look. As you get a few months under your belt you will find new ways to upgrade it, improve the quality as well as engage your readers to get more opens and shares. Keep at it and don’t be afraid to collect information and ideas that will work better for a letter a few months down the road. Inspiration comes from everywhere and it will be needed if you are going to build a following.