Our data is single opt-in and permission based. Upon sign up, the subscriber is sent a confirmation email to their address giving them an opportunity to opt out in the event they did not intend to sign up.
DigDev Direct owns, maintains and deploys all campaigns internally. This allows us to be flexible with pricing. We have found that each of our client’s needs, goals and budgets are different from one another. The amount of data required, frequency between campaigns, etc. will also differ from client to client. With that being said, we prefer to customize each campaign to meet the goals and objectives of our clients and to do so, flexible pricing is required.
Data intelligence is identified through a variety of methods, including self-reported information during the time of initial opt-in, online and offline surveys, strategic relationships with telemarketing and lead generation companies, data overlays with credit compilers and historical campaign responses.
DigDev Direct’s business database utilizes over 108 sources; records need to be multi sourced prior to inclusion in file. Sources include public records, Federal/State filings, telephone connects and disconnects, professional state licensing records, association data, web/internet data feeds, shipping records, print media publications, national business and professional directories, corporate filings, self-reported data per corporate updates, annual reports (public companies), stock/wire services, data swaps, directory maintenance in return for data usage per controls and websites.
DigDev Direct differentiates itself from our competitors in three (3) key areas: data intelligence, data delivery and the ability to execute a multi-channel campaign. For more information regarding data segmentation and delivery procedures, please contact a DigDev Direct Account Manager.
The tracking report will provide you with the number of recipients that opened your email, the percentage of recipients that opened your email (opens/sent), the number of recipients that clicked on your email, the percentage of recipients that clicked on your email (clicked/sent) as well as the percentage of recipients that clicked on your email as compared to the number that opened it (known as HTML CTR). You will also be provided a breakdown of clicks by URL if your creative contained multiple links.
DigDev Direct sends online surveys to targeted subsets of its database, as well as the database as a whole. The more information we have on file about a consumer, whether it is self-reported or from data overlays, the more likely they are to receive a specific survey. Sending out general surveys to our entire database is one way of gathering intelligence on a consumer, which allows us to choose to include or exclude them from future surveys.
