When someone receives a targeted advertisement from DigDev Direct on behalf of one of our clients, they are immediately removed from our database although legally there is a time frame of seven to ten days in which they must be removed.
We utilize a fourteen (14) point delivery checklist to ensure maximum delivery and maximum impressions for your message. For a complete list of our delivery checklist, please contact a DigDev Direct Account Manager.
Here are the main points of the Can-Spam Act of 2003, all of which we comply with:
A visible and operable unsubscribe mechanism is present in all emails.
Consumer opt-out requests are honored within 10 days. (DigDev Direct actually instantly removes the subscriber from our database via api).
Opt-out lists also known as Suppression lists are only used for compliance purposes.
Accurate from lines (including “friendly froms”).
Relevant subject lines (relative to offer in body content and not deceptive).
A legitimate physical address of the publisher and/or advertiser is present. PO Box addresses are acceptable in compliance with 16 C.F.R. § 316.2(p) and if the email is sent by a third party, the legitimate physical address of the entity, whose products or services are promoted through the email should be visible.
A label is present if the content is adult. We do not email on behalf of anything adult content related.
A message cannot be sent through an open relay.
A message cannot be sent to a harvested email address.
A message cannot contain a false header.
You can find more information about the Can-Spam Act of 2003 here.
DigDev Direct successfully passed On Site Assessment using data security policies as well as policies and technology mirrored after the SSAE 16 Statement on Standards for Attestation Engagements (SSAE)
DigDev Direct was founded in 2008 and occupies a state of the art, 15,000 ft. facility. Our Executive Team is comprised of industry veterans, widely credited with pioneering permission based email marketing and email appending.
DigDev Direct works with hundreds of clients spanning a wide range of verticals and prides ourselves on our clients’ success and subsequent repeat business. The majority of our clients has been working with us for several years and continues to incorporate DigDev Direct’s services into their media plans. Our micro-targeted database lends itself to working with the following types of clients
Advertising Agencies
Financial/Banking
Internet/Online
Telecom
Retail
Entertainment/Recreation
Automotive
Government
Healthcare/PharmaEducation
Travel
CPG
Retail
Insurance
Food & Beverage
We utilize an in-house proprietary tracking system to provide complete reporting that details the number of recipients that opened your message, as well as the number of recipients that clicked thru to your website, broken down by URL. When a recipient opens an email, the images must be pulled from our server allowing us to capture whether an open has in fact occurred. All links in the creative contain an invisible redirect, meaning the recipient actually pings our server before ending up at the destination URL. There is no break in the user experience for the recipient.
This can be a difficult question to answer. Historically, we have found that Tuesdays, Wednesday and Thursdays are the best days to send prospecting email. If you send an email on Monday, there is a high likelihood of it getting lost in the shuffle from the large amount of weekend email a recipient might have received. If you send an email on Friday, a large number of people might have mentally “checked out” for the weekend and your email might not get the attention it deserves. From a timing perspective, sending an email first thing in the morning or after working hours (but not too late) is usually the best time to garner a response. The age range of your target audience should also influence the time of day that you choose to send your email. When it is all said and done, the only true way to identify the best time to send your email to DigDev Direct’s consumer database is to deploy an actual test campaign.
Soft bounces basically mean the email was sent to the server, processed, but for some reason was returned. Common reasons include: “user over quota,” and “server temporarily unavailable.” A hard bounce basically means the recipient’s server outright rejected it. Common reasons include: “Account does not exist,” and “domain does not exist.”
DigDev Direct’s consumer database comes from a wide range of sources, including but not limited to over five thousand content & destination websites, online publishers, data partners and co-registration. Some examples of sourcing sites include Apartments.com, Classmates.com, Dailypress.com, Baltimoresun.com, Chicagotribune.com, Courant.com, USMobilerewards.com and Latimes.com. A more in-depth description of the entire opt-in process, including hygiene and data enhancement is available upon request.
