Very rarely do email recipients reply directly to a 3rd party email but instead take a specific call to action, whether it be clicking thru to the embedded URL or opting out of receiving future advertisements. By default, reply messages are sent to DigDev Direct’s mailing platform as our propriety delivery system is set up to handle potential bounces or opt out requests that are not submitted by clicking on the supplied link in the footer.
DigDev Direct has always and will continue to respect the privacy of our clients with regards to their marketing strategies in an effort to help them maintain a competitive advantage amongst their peers. These strategies include but are not limited to the disclosure of data usage, the sharing of creative assets or intellectual property.
We try to limit the frequency in which a subscriber receives an email advertisement to a maximum of six to eight times per month. The same holds true for mobile advertisements.
Upon receipt of creative assets, DigDev Direct can typically get a creative tested within a few hours and the campaign deployed live within twenty four hours. In order for a campaign to be deployed live, we must receive written approval by the client.
The standard creative assets are a HTML ad, Subject Line, From Line, Seed List and Suppression file, if applicable.
DigDev Direct maintains an international consumer email file that includes subscribers in over one hundred and eighty (180) countries.
Yes, Digdev Direct offers international data including Canada
Company policy is to not sell email addresses unless there is a pre-established relationship between the opt-in subscriber and the client, as in the case with a data append. Additionally, keeping email addresses in-house allows us to preserve the integrity and usage on all of our email subscribers and respect their privacy.
From time to time we might have difficulty delivering a test email to a client’s address. This is often due to firewall settings on the client side. The majority of the recipients in our email database have updated their privacy settings to allow our messages to be delivered to their inbox. If you are not receiving our tests, you need to add our Domain and/or IP Address to your approved list.
DigDev Direct updates and cleans its database in real time, as per usage. This means that as we deploy an email campaign, we gather hard and soft bounces, as well as opt outs and flag the records accordingly. The database as a whole is updated on a quarterly basis.
